Kia to drive Bologna for 2016-17 season

Italian Serie A football club Bologna has entered into a partnership with Korean automotive company Kia.

The one-season deal will run for the duration of the 2016-17 campaign.

Kia will become a premium partner of the club and provide all management staff with vehicles.

The company already has a major presence in world football through a series of other partnerships, including with Montreal Impact, the North American Major League Soccer club owned by Bologna president Joey Saputo.

Bologna is currently eighth in Serie A after a 1-1 draw with Inter Milan yesterday (Sunday).