The International Basketball Federation (Fiba) has reached a sponsorship agreement with Cuauhtémoc-Moctezuma – the Mexican subsidiary of Dutch brewing giant Heineken – for the 2015 Fiba Americas Championship in Monterrey.
Cuauhtémoc-Moctezuma, which is based in Monterrey, will be a presenting sponsor of the event, with its Coors Light brand becoming the official beer of the tournament.
Coors Light will benefit from extensive sponsorship rights including exclusive free-throw circles branding.
The flagship regional event for men’s national teams, the 2015 Fiba Americas Championship will feature 10 teams and runs from August 25 to September 6. Mexico is the defending champion and the top two nations from the event will qualify for the Rio 2016 Olympic Games.