Genoa unveils Eviva as new shirt sponsor

Italian Serie A football club Genoa has announced gas and electricity supplier Eviva as its new main shirt sponsor.

The deal will initially run until the end of the 2016-17 season, with the debut of the new kit lined up for tomorrow’s (Wednesday’s) Coppa Italia match at Lazio.

Eviva’s branding will feature on the front of Genoa’s playing jerseys as part of the agreement.

Genoa’s confirmation of the deal comes after the club teased the partnership during its last two games, with Eviva’s branding having partially featured on the team’s jerseys for the recent Serie A matches against Cagliari and Roma.