The Fox Sports Digital and Sporting News Media digital services have confirmed a multi-platform content, distribution and media partnership in the US.
Fox Sports Digital, a division of media company 21st Century Fox, and Sporting News Media, operated by digital sports media company Perform, will reach at least 55 million sports fans with sports video and editorial coverage through digital platforms under the partnership.
The length of the “long-term” agreement was not disclosed.
The companies will share content and traffic across its top digital sports properties, including FoxSports.com, SportingNews.com and Perform-owned football website Goal.com. The new entity will be called Fox Sports Media-Sporting News Media.
Under the deal, Fox Sports Digital will also distribute FoxSports.com and Fox Sports 1 video content via the Sporting News ePlayer platform.
“Fox Sports is focused on developing audiences of sports fans across multiple video platforms, including FoxSports.com, YouTube, Facebook, Yardbarker, and now the SN ePlayer platform,” said Pete Vlastelica, executive vice-president of digital at Fox Sports. “This partnership extends our multi-platform reach and reinforces our leadership as a supplier of high quality, engaging video inventory for brand advertisers.”
Sporting News Media chief executive Juan Delgado added: “TV viewers are turning more and more to digital devices before, during and after watching their favourite teams play – they want to see game action they may have missed, get expert insight on what’s happening on and off the field, and to engage with their friends and fellow sports fans on social media. This partnership capitalises on this seismic shift and will allow us to continue leading the digital evolution in the sports industry.”