Sports clothing specialist 1st Round Athletics has reached an agreement to become the official apparel supplier to the Formula E electric car-racing championship.
The US-based company will provide clothing to all personnel associated with the series.
The firm will also manufacturer official Formula E clothing and merchandise that will be available for fans to buy at all races, online and through selected retail outlets. Terms of the deal were not disclosed.
The next round of the inaugural Formula E championship is the Putrajaya ePrix in Malaysia on November 22.