Drinks company FAL Healthy Beverages has agreed a two-year sponsorship deal with Australian Big Bash League Twenty20 cricket team Melbourne Renegades.
Under the agreement, FAL Healthy Beverages becomes a major partner and will promote its Coco Joy brand through prominent placement on the Renegades playing kit.
Melbourne Renegades chief executive Stuart Coventry said he expects further new commercial partners to join FAL Healthy Beverages over the coming weeks.
“It’s an exciting period for the club,” he added. “We’ve experienced unprecedented commercial interest from prospective partners during the off-season, and expect to finalise terms with several of these before BBL|04 hits off.”
FAL Healthy Beverages sits alongside True Value Solar, Cellarbrations, Soniq and Flight Centre as a Melbourne Renegades major sponsor. Financial terms were not disclosed.