Epson inks Mercedes deal

Japanese electronics company Epson has signed a multi-year partnership with the Mercedes Formula One motor racing team.

Effective from the 2015 season, Epson becomes an official team partner of Mercedes and will provide its expertise in the areas of printers, projectors, scanners and wearable technology.

Epson branding will feature on Mercedes’ race cars and on the helmet visors and race suits of reigning world champion Lewis Hamilton and team-mate Nico Rosberg.

Toto Wolff, head of Mercedes-Benz Motorsport, said: “Epson's use of innovative technology to deliver performance is perfectly aligned to what we strive to achieve in Formula One and we will be working closely with Epson to showcase these innovations and increase global awareness of their brand and products.”

Yesterday (Tuesday), Mercedes sealed an official supplier partnership with German helmet manufacturer Schuberth.