Coca-Cola refreshes deals with Bundesliga clubs

Soft drinks giant Coca-Cola has extended its partnerships with German Bundesliga football clubs Hertha Berlin, VfL Wolfsburg and Darmstadt 98.

Coca-Cola’s new five-year deals with Hertha and Wolfsburg will run until the end of the 2020-21 season, while its fresh agreement with Darmstadt will cover the three-year period spanning the 2016-17 to 2018-19 seasons.

Various fan activations will be organised to promote the partnerships.

Coca-Cola has sponsored Hertha since 1993 and has been a partner of Darmstadt since the club was in the third-tier 3.Liga.

Coca-Cola also holds partnerships with football's world governing body, Fifa, as well as European governing body Uefa and the German Football Association (DFB).