Mexican Liga MX football club Club Deportivo Guadalajara will launch its new broadcast platform on July 1 after electing to end its long-running rights partnership with pay-television operator Televisa.
The club, commonly known as Chivas, has partnered with Televisa since 1994 but last month said this relationship would end with an in-house platform named Chivas TV to be developed.
Details of the new platform and its pricing have not been officially announced, but Mexican newspaper Record said it is likely to follow a template similar to Netflix.
Chivas TV is set to exploit the rights to the club’s home games from the 2016 Apertura campaign of the Liga MX season. The platform will also provide team training sessions, press conferences and interviews with players, coaching staff and club officials.
Mexican media reported yesterday (Thursday) that Chivas chief executive Jose Luis Higuera will officially unveil Chivas TV at a presentation on June 29.