Trinidad-headquartered brewery Carib has signed up as the latest new sponsor of the Caribbean Premier League Twenty20 cricket competition.
Under the three-year deal, Carib Beer will serve as the official beer of the CPL across its 2017 to 2019 editions.
Carib will work together with the tournament’s marketing and sponsorship team this summer to deliver fan-centred events around the various stadia. In addition, Carib will help to stage specially themed US-style ‘tailgating’ parties across the Caribbean, with the 2017 CPL due to commence in August.
Ian MacDonald, chief executive at Carib Brewery, said: “The importance of cricket to Caribbean people is beyond doubt and at Carib Brewery we have, over the years been at the forefront of supporting local, regional, cultural, sporting, charitable and social activities throughout the diaspora.”
Earlier this month, financial services group Republic Bank agreed a three-year extension to its sponsorship deal with the CPL. Republic, which is headquartered in Port of Spain, Trinidad and Tobago, will continue as the tournament’s official bank partner until the end of the 2020 campaign.