Italian fashion house Giorgio Armani has opted to extend its partnership with the Euroleague Basketball European club competition.
The one-year deal will run for the duration of the 2014-15 season.
Under the agreement, Giorgio Armani will promote its EA7 Emporio Armani sportswear brand through integration with various Euroleague platforms, including the competition's Game of the Week platform.
The EA7 Emporio Armani brand will also be integrated into platforms related to the Euroleague’s Final Four end-of-season showpiece event. This arrangement will be similar to the existing deal that covered the 2013-14 Final Four.
Euroleague and Giorgio Armani will also continue to work together on various other joint projects and initiatives.