Japanese premium bedding topper Airweave has agreed a wide-ranging deal with Fina, under which it will become the new title sponsor of the global governing body’s Swimming World Cup.
The agreement will run for three years, from 2015 until 2017.
The company will also become a partner of the Fina World Championships in 2017, as well as the Fina World Swimming Championships – 25m in 2016.
In addition, Airweave will provide its products to athletes during certain Fina events throughout the course of the deal.
Fina president Julio Maglione said: “We are very happy with this new partnership and we are sure that the quality of Airweave’s products will be an added-value for our athletes at our World Championships and Swimming World Cup.”