Italian Serie A football club AC Milan has renewed its sponsorship deal with home appliances giant Indesit under a new contract that will promote its Hotpoint brand.
Under the deal, the terms of which were not disclosed, Hotpoint will become a premium sponsor within the club’s third sponsorship tier.
Hotpoint will actively promote the partnership through various channels and key activities in order to increase awareness of the brand in Italy.
Jaap Kalma, commercial director of AC Milan, said: “We are very happy to announce this sponsorship deal, a new collaboration with Hotpoint, that is part of a campaign that we have had a close relationship with for many years now. Hotpoint represents style and innovation, the same values that have made Milan famous all over the world. That is why this partnership offers a lot of advantages.”
The deal was brokered by the Infront Italy branch of the Infront Sports & Media agency.