Sojasun upgrades Cannondale partnership

Soya-based foods manufacturer Sojasun, a premium brand of the French Triballat Noyal Group, has upgraded its sponsorship deal with UCI ProTour team Cannondale Pro Cycling.

The new agreement will run until the end of the 2014 race season and will grant the Sojasun logo exposure on the front and sides of the Cannondale Pro Cycling team jersey.

The latest agreement comes after Sojasun partnered with the Italian team in January to create an innovative and dedicated program around riders’ nutrition.

Olivier Clanchin, president of Triballat Noyal Group, said: “We consider this step the completion of the positive nutrition partnership we started few months ago. With so many key events on the cycling schedule such as the Classics and the Grand Tours, there are ample chances to promote Sojasun. Our partnership with Cannondale Pro Cycling will help us do that in the best way possible.”