In-depth coverage of the biggest deals and developments in the sports sponsorship industry, including content from the monthly newsletter and additional, web-only content.
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Allianz has add the Formula E Championship to its new portfolio of digital sports sponsorships, which includes Drone Racing League and Roborace, the world’s first driverless electric race series.Read on
European online betting brand Bwin has retruned to the Spanish sponsorship market as Official Betting Partner to four LaLiga clubs: Atlético Madrid, Sevilla, Valencia and Villarreal. All four deals run from March 2017 to the end of the 2017-18 season.Read on
Financial services company BNP Paribas has extended its Main Partner sponsorship of tennis’s French Open until 2021 for an increase but at a value below the French Tennis Federation’s (FFT) asking price.Read on
US sporting goods manufacturer Nike last month became the fifth Global Partner of the International Basketball Federation (Fiba). As part of the deal, Nike also becomes Fiba’s exclusive partner in the sports apparel and sports shoe product categories and the Title Partner of Fiba’s World Ranking.Read on
French construction equipment company Altrad has become the first brand to appear on the French rugby union national team shirt under a short-term agreement tied to the France 2023 Rugby World Cup bid.Read on
Dubai-based airline Emirates has made its first sponsorship investment in professional cycling by signing a four-year deal as co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.Read on
UK viewing audiences for the week between Monday 27th February and Sunday 6th March. In our review section we look at February's most-watched sports programmes on pay-television and include a summary of Eurosport's February audience.Read on
The Italian Rugby Federation (FIR) has added carmaker Renault to its sponsorship portfolio and renewed its agreement with the NH Hotels chain as it looks to return its total sponsorship revenue to its 2013 high water mark.Read on
Workwear manufacturer Engelbert Strauss has added to its sponsorship presence in continental competitions this month, signing up as the Presenting Sponsor of the fledgling Basketball Champions League under a one-and-a-half-year agreement.Read on