In-depth coverage of the biggest deals and developments in the sports sponsorship industry, including content from the monthly newsletter and additional, web-only content.
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Last month, Sports Sponsorship Insider compared sponsorship activity between the Paris 2024 bid and the French National Olympic and Sports Committee (CNOSF). Below is the full interview with Ludivine Roosebeke, head of sponsors, Paris 2024 Olympic and Paralympic Bid Committee.Read on
Sweden-based clothing brand Gant has made a rare return to big-time international sports sponsorship as the Official Outfitter of the Le Mans 24 Hours, the highlight of the World Endurance Championship motorsports series.Read on
French banks BNCF and BNP Paribas are positioning themselves for a chance to win the prize of Official Bank of the Organising Committee for the Olympic Games (OCOG) in the event that Paris wins its bid to host the 2024 Summer Olympic Games.Read on
Multinational telecoms company Orange has title sponsored the French Football League’s (LFP) companion esports Fifa 17 competition to engage more fans with its football sponsorship activation platform Le 12eme homme (The 12th man) and promote its ‘Fiber’ broadband product.Read on
Telecoms company Vodafone has returned as title sponsor of the Premier Badminton League (PBL) in India, after sales agency and pay-television broadcaster Star Sports held out for a year to secure a high-value, multi-year agreement from 2017.Read on
English wine brand Chapel Down Winery beat off challenges from a domestic rival and major champagne houses to become Official Wine Partner to the Oxford & Cambridge Boat Race, the annual match-up between men’s and women’s rowing crews from Britain’s two most prestigious universities.Read on
UK-based health services provider Simplyhealth will title sponsor the Great Run series covering 12 mass participation races in UK cities ranging from 5k, 10k to half marathon, with around 230,000 runners taking part. Its flagship event is the Great North Run half-marathon which attracts around 60,000 participants per year.Read on
The main shirt sponsorship deal agreed this month between top Brazilian club Flamengo and Thai energy drinks brand Carabao bucks one trend in the country’s football sponsorship market, in being a long-term deal.Read on
The 20 clubs in Brazil's Campeonato Brasileiro Serie A are currently studying their options for the exploitation of their perimeter advertising rights from the 2019 Serie A season, having decided for the first time to retain these rights.Read on