In-depth coverage of the biggest deals and developments in the sports sponsorship industry, including content from the monthly newsletter and additional, web-only content.
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UK viewing audiences for the week between Monday 10th April and Sunday 16th April, plus March's leading free-to-air audiences. Please note that viewing data for Sky Sports F1 is currently unavailable.Read on
UK viewing audiences for the week between Monday 3rd April and Sunday 9th April, plus March's leading pay-television audiences. Please note that viewing data for Sky Sports F1 and Sky Sports Mix is currently unavailable.Read on
UK viewing audiences for the week between Monday 27th March and Sunday 2nd April, plus a round-up of the year's most-watched live snooker programmes so far. Please note that viewing data for BT Sport 1 is limited.Read on
UK viewing audiences for the week between Monday 20th March and Sunday 26th March, plus a round-up of 2017's most-watched live golf programmes so far. Please note that viewing data for Sky Sports F1, BT Sport 3 and ESPN is currently unavailable.Read on
UK viewing audiences for the week between Monday 6th March and Sunday 12th March, plus February's leading free-to-air audiences. Please note that viewing data for BT Sport 1 is currently unavailable.Read on
Allianz has add the Formula E Championship to its new portfolio of digital sports sponsorships, which includes Drone Racing League and Roborace, the world’s first driverless electric race series.Read on
European online betting brand Bwin has retruned to the Spanish sponsorship market as Official Betting Partner to four LaLiga clubs: Atlético Madrid, Sevilla, Valencia and Villarreal. All four deals run from March 2017 to the end of the 2017-18 season.Read on
Financial services company BNP Paribas has extended its Main Partner sponsorship of tennis’s French Open until 2021 for an increase but at a value below the French Tennis Federation’s (FFT) asking price.Read on
US sporting goods manufacturer Nike last month became the fifth Global Partner of the International Basketball Federation (Fiba). As part of the deal, Nike also becomes Fiba’s exclusive partner in the sports apparel and sports shoe product categories and the Title Partner of Fiba’s World Ranking.Read on
French construction equipment company Altrad has become the first brand to appear on the French rugby union national team shirt under a short-term agreement tied to the France 2023 Rugby World Cup bid.Read on
Dubai-based airline Emirates has made its first sponsorship investment in professional cycling by signing a four-year deal as co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.Read on
UK viewing audiences for the week between Monday 27th February and Sunday 5th March. In our review section we look at February's most-watched sports programmes on pay-television and include a summary of Eurosport's February audience.Read on