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Fiba sees Nike deal as game-changer in global push

Fiba sees Nike deal as game-changer in global push

By: Frank Dunne

Posted:
17 Mar 2017
Analysis
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US sporting goods manufacturer Nike last month became the fifth Global Partner of the International Basketball Federation (Fiba). As part of the deal, Nike also becomes Fiba’s exclusive partner in the sports apparel and sports shoe product categories and the Title Partner of Fiba’s World Ranking.

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