Sponsorship Insider

Sports sponsorship rights intelligence

Data Reports

  • Article
    25 Oct 2016

    Sports Sponsorship Insider has completed a survey of sponsorship deals across the top three global basketball leagues – the National Basketball Association, the Chinese Basketball Association and the EuroLeague/EuroCup competitions – selected European leagues and associated teams.

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  • Article
    19 Aug 2016

    The Board of Control for Cricket in India (BCCI) continues to set the standard in terms of revenue from its two major sponsorship positions, extending its Nike kit supply deal at the start of this year, but other key cricket boards have seen big increases in 2016.

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  • Article
    19 Aug 2016

    The energy drink sector is integral to the funding of many properties in the motorsports and action sports, but is almost entirely absent from mainstream team sport, except in team and event ownerships by the market leader Red Bull.

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  • Article
    15 Jul 2016

    The top National Olympic Committee deals worth around €1m ($1.1m)
per year make a €100m-plus market dominated by deals from North America involving the United States Olympic Committee (USOC) and the Canadian Olympic Committee (COC).

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  • Article
    17 Jun 2016

    The personal care sector is one of the smallest researched by Sports Sponsorship Insider in the last 18 months with an annual sponsorship deal value of €97.95m ($110.2m) at an average of €2.3m per year, despite the presence of some of the world’s biggest consumer brands, Unilever (Dove and Rexona), P&G (Braun, Gillette, Head & Shoulders) and Johnson & Johnson.

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  • Article
    20 May 2016

    For the purposes of this Data Report into the top three sponsors by rights fee attached to the 10 Formula One teams for the 2016 season, carmaker constructors have not been included.

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  • Article
    15 Apr 2016

    Energy sector sponsorships are worth around €188m ($211.8m) per year based on research into the main deals involving brands that have some retail presence, that is to say, companies that provide electricity direct to homes or businesses.

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  • Article
    15 Apr 2016

    Sports Sponsorship Insider has researched the sponsorship profiles of 18 international federations, highlighting the annual value of sponsorship to each federation, the top deals contracted and the other sponsor brands that comprise their portfolios.

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  • Article
    24 Mar 2016

    Although the two biggest rugby league sponsorship properties in England – title sponsor of the English Super League, the top-tier club league, and title sponsor of the Challenge Cup, the leading club cup competition – have ambitions towards £1m (€1.3m/$1.4m) annual valuations, all central English Super League sponsorship deals are worth six-figures in pounds sterling per year.

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  • Article
    24 Mar 2016

    The big three payment services companies account for just over 80 per cent of the sector’s annual sponsorship spend of at least €175.2m ($195.8m) but only 43 per cent of the total number of deals as a spread of football and cricket deals prove popular among lesser known brands.

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