Nissan has signed up as the fifth tier-one partner of the Rio 2016 Olympic and Paralympic Games after holding off competition from several rivals in the automotive field, according to organising committee president Carlos Arthur Nuzman.
Investment management and servicing company BNY Mellon has been announced as the new title sponsor of the Boat Race, one of British sport’s most historic events.
The Olympic Park Legacy Company (OPLC) on Tuesday fired the starting gun in the race to secure naming rights partners for London 2012’s Olympic Stadium, along with two other key Games facilities.
Manchester United has furthered its recent trend of agreeing sponsorship deals with overseas telecommunications companies by agreeing its first deal with a European operator.
The Sport Industry Group has announced that Kantar Media has extended its role as official research partner of the Sport Industry Awards.
The English Rugby Football Union (RFU) has been buoyed by the news that O2 has elected to extend its long-running partnership by agreeing a new four-year deal.
Board of Control for Cricket in India (BCCI) president N Srinivasan on Monday extended an olive brand towards Sahara India as the organisation fights to retain its main sponsor.
Bundesliga champion Borussia Dortmund has agreed a three-year extension on improved terms with its shirt sponsor Evonik Industries.
The Board of Control for Cricket in India (BCCI) has been dealt a major blow after Sahara India made the shock decision to terminate its sponsorship of the national team and withdraw its financial backing of Indian Premier League (IPL) franchise Pune Warriors.
Spanish financial giant Santander has signed a three-year extension to its sponsorship of leading Formula One team Ferrari.
