http://www.sportbusiness.com/sector/sponsorship/feed Sportbusiness News http://www.sportbusiness.com/news/166758/vodafone-agrees-to-sponsor-ipl Mobile network operator, Vodafone Essar, has agreed a five-year sponsorship deal with the Indian Premier League to become the IPL’s Official Telecom Partner and Official Ground Sponsor until 2013. Events India Cricket Sponsorship Thu, 8 May 2008 11:27:32 +0100 mglendinning 166758 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166754/barloworld-extends-cycling-sponsorship Industrial brand management company, Barloworld, has agreed to extend their sponsorship of Pro Continental cycling team, Team Barloworld, until 2009. Marketing Cycling Sponsorship Thu, 8 May 2008 09:31:28 +0100 mglendinning 166754 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166753/a1gp-secures-new-sponsorship-deal Dutch watch manufacturer, TW Steel, has agreed a three-year sponsorship deal with A1GP to become the Official Timing and Watch Partner for the A1GP World Cup. Marketing Netherlands Motor Racing Sponsorship Thu, 8 May 2008 09:26:41 +0100 mglendinning 166753 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166746/octagon-s-global-head-of-football-joins-leading-football-forum Phil Carling, Global Head of Football at Octagon will join an elite line-up of speakers on stage at the European Sponsorship Association’s forthcoming Football Fever forum which takes place in London on May 23. Events United Kingdom Football Soccer Sponsorship Wed, 7 May 2008 09:22:39 +0100 msherlock 166746 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166742/toyota-to-end-cycling-sponsorship Car manufacturer, Toyota Motor Sales USA, has announced that it will not renew its sponsorship deal with the Toyota-United professional cycling team when its three-year contract expires in December 2008. Marketing United States Cycling Sponsorship Tue, 6 May 2008 10:49:15 +0100 msherlock 166742 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166731/madrid-2016-appoints-bell-pottinger-as-global-pr The Madrid 2016 Olympic bid team has appointed leading international PR agency Bell Pottinger to support their bid to bring the Olympics back to Spain. Events Spain Sponsorship Summer Olympics Fri, 2 May 2008 10:00:10 +0100 mglendinning 166731 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166710/federer-and-mercedes-sign-china-partnership Mercedes-Benz China have entered into a multi-year advertising and strategic marketing partnership with Roger Federer. Marketing China Sponsorship Tennis Wed, 30 Apr 2008 12:06:39 +0100 mglendinning 166710 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166703/olympic-sponsors-win-high-interest-in-china Average worldwide interest in the Olympic Games is at 52 per cent according to a new survey from SPORT+MARKT and unprompted awareness of Olympic Sponsors in China shows high interest and good results, especially for international brands. Marketing China Sponsorship Summer Olympics Tue, 29 Apr 2008 10:40:13 +0100 msherlock 166703 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166702/tokyo-2016-adds-two-new-sponsor Tokyo 2016 added two new sponsors All Nippon Airways and the East Japan Railway Company to its official partners. Marketing Japan Sponsorship Summer Olympics Tue, 29 Apr 2008 10:39:01 +0100 msherlock 166702 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166699/hilton-signs-three-year-extension-with-vodafone-mclaren-mercedes Hilton Hotels signed an extension on its long-term sponsorship agreement with Vodafone McLaren Mercedes, which will see the partnership continue for a further three years. Marketing Motor Racing Sponsorship Tue, 29 Apr 2008 10:12:43 +0100 msherlock 166699 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166694/new-twins-stadium-adds-1-2-million-in-revenues The Minnesota Twins new baseball stadium is set to generate between $1.2 billion and $1.5 billion in additional revenue for the club. Marketing United States Baseball Naming Rights Sponsorship Stadia & Facilities Mon, 28 Apr 2008 10:28:19 +0100 msherlock 166694 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166692/cricket-ireland-wins-new-sponsor Cricket Ireland agreed a deal with RSA to sponsor for the country's national teams. Marketing Ireland Cricket Sponsorship Mon, 28 Apr 2008 10:09:53 +0100 msherlock 166692 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166689/eds-extends-byron-nelson-championship-deal Technology services company EDS has extended its commitment as title sponsor of the EDS Byron Nelson Championship PGA Tour event with the sponsorship now running through 2014. Marketing United States Golf Sponsorship Fri, 25 Apr 2008 11:54:39 +0100 mglendinning 166689 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166677/boscosport-becomes-fed-cup-sponsor BoscoSport agreed a deal with the International Tennis Federation to become an international sponsor of Fed Cup by BNP Paribas. Marketing Russian Federation Sponsorship Tennis Thu, 24 Apr 2008 11:05:45 +0100 msherlock 166677 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166676/emirates-renews-sponsorship-of-bmw-asian-open Emirates Airline agreed a deal to become the Official Airline of the BMW Asian Open 2008 golf tournament - the fifth year in succession that the company has been a sponsorship partner of the event. Marketing China Golf Sponsorship Thu, 24 Apr 2008 11:04:14 +0100 msherlock 166676 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166675/molson-named-official-beer-supplier-for-vancouver-2010 Molson agreed a deal with the Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) to become exclusive Official Supplier with sponsorship rights in the beer product/service category. Marketing Canada Sponsorship Winter Olympics Thu, 24 Apr 2008 10:40:22 +0100 msherlock 166675 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166671/human-rights-campaigns-target-beijing-sponsors Campaigners against Chinese rule in Tibet, and Chinese arms trading in Africa have warned sponsors of the Beijing Olympics they risk damaging their brands by endorsing the Games. Marketing China Sponsorship Summer Olympics Wed, 23 Apr 2008 11:37:25 +0100 mglendinning 166671 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166647/bt-aligns-with-athlete-sponsor-matching-service-catch-sport BT, a London 2012 sponsor, agreed a deal to use Catch Sport’s online athlete database to search for athletes to sponsor in the run up to the Olympics in 2012. Marketing United Kingdom Sponsorship Summer Olympics Fri, 18 Apr 2008 11:08:27 +0100 msherlock 166647 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166635/icc-extends-sponsorship-deal Indian telecoms company, Reliance Communications, and the International Cricket Council have extended their eight year partnership for one year until 2015. Events UAE Cricket Sponsorship Thu, 17 Apr 2008 11:01:08 +0100 mglendinning 166635 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166637/mastercard-to-sponsor-ipl-team Credit card major, MasterCard, has agreed to sponsor Indian Premier League team, the Mumbai Indians. Marketing India Cricket Sponsorship Thu, 17 Apr 2008 10:23:46 +0100 mglendinning 166637 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166627/bt-appoints-ambassador-team-for-london-2012 BT, the Official Communications Services Partner and a Sustainability Partner for the London 2012 Olympic and Paralympic Games announced its team of London 2012 Ambassadors, which comprises the very best of British sporting talent. Events United Kingdom Sponsorship Summer Olympics Wed, 16 Apr 2008 09:52:08 +0100 msherlock 166627 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166610/csc-to-end-cycling-sponsorship IT provider, Computer Sciences Corp., has said that it will not renew its eight-year sponsorship of its cycling team -Team CSC- after this year. Marketing Denmark Cycling Sponsorship Mon, 14 Apr 2008 09:48:12 +0100 mglendinning 166610 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166609/at-t-in-frame-for-cowboys-naming-rights AT&T could sign the richest naming rights deal in sports history if the US telecommunications giant follows up its reported early interest in naming a new stadium for the NFL’s Dallas Cowboys. Events United States American Football Sponsorship Mon, 14 Apr 2008 09:45:12 +0100 mglendinning 166609 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166606/nike-extends-sponsorship-of-us-olympic-team Nike extended its sponsorship deal with the US Olympic Committee to become the Official Outfitter of the US Olympic and Paralympic Team until the London 2012 Olympic Games. Marketing United States Sponsorship Fri, 11 Apr 2008 10:22:25 +0100 msherlock 166606 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166582/carling-logo-removed-from-old-firm-kit-for-kids Beer brand, Carling, has opted to remove its logo from Rangers and Celtic children's replica kit, two years ahead of an agreed drinks industry ban on branding child-size replica football shirts. Marketing United Kingdom Football Soccer Sponsorship Wed, 9 Apr 2008 10:06:44 +0100 mglendinning 166582 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166577/directv-sponsors-the-indycar-series US broadcaster DirecTV agreed a multi-year deal to become the Official Sponsor for the IndyCar Series. Marketing United States Broadcast Motor Racing Sponsorship Tue, 8 Apr 2008 10:10:56 +0100 msherlock 166577 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166570/lg-to-sponsor-snowboard-world-cup LG Electronics has agreed a one season title sponsorship deal with the International Ski Federation for the Snowboard World Cup. Marketing Snowboarding Sponsorship Mon, 7 Apr 2008 10:41:44 +0100 msherlock 166570 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166564/adidas-extends-ajax-deal Adidas and Ajax Amsterdam have extended their kit sponsorship deal for ten years until the end of 2019. Marketing Netherlands Football Soccer Sponsorship Fri, 4 Apr 2008 10:48:02 +0100 mglendinning 166564 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166560/fina-world-swimming-championships-sign-record-partnerships The organisers of the FINA World Swimming Championships 2008 have signed the final four sponsorship deals, culminating in record commercial revenue for the event. Events United Kingdom Sponsorship Swimming Fri, 4 Apr 2008 10:08:50 +0100 mglendinning 166560 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166551/macquarie-partners-with-world-taekwondo-federation The Macquarie Group of Companies and the World Taekwondo Federation (WTF) have signed a global partnership agreement, reportedly worth $1 million. Marketing South Korea Martial Arts Sponsorship Thu, 3 Apr 2008 10:11:07 +0100 mglendinning 166551 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166546/coca-cola-to-sponsor-merged-indycar-series Soft drinks manufacturer, Coca-Cola North America, agreed a three-year sponsorship deal with IndyCar Series, until 2010. Marketing United States Motor Racing Sponsorship Wed, 2 Apr 2008 10:27:23 +0100 msherlock 166546 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166538/us-figure-skating-signs-multi-year-marketing-deal US Figure Skating, the national governing body media and sponsorship deal with sports marketing agency, Van Wagner Sports and Entertainment. Marketing United States Agencies Sponsorship Tue, 1 Apr 2008 10:22:50 +0100 msherlock 166538 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166528/hsbc-to-sponsor-fei-events International banking group, HSBC Holdings plc, has agreed a new global sponsorship partnership with the Fédération Équestre Internationale. Marketing Equestrian Sponsorship Mon, 31 Mar 2008 10:10:09 +0100 msherlock 166528 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166525/uefa-seeks-technology-partner UEFA has launched an ‘Invitation to Submit Offers’ (ISO) process for sponsorship rights packages in the ‘technology’ category for the UEFA Champions League seasons 2009/10, 2010/11 and 2011/12 and UEFA Super Cup 2009, 2010 and 2011. Marketing Switzerland Football Soccer Sponsorship Fri, 28 Mar 2008 11:13:34 +0000 mglendinning 166525 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166522/sponsor-takes-legal-action-against-team-gordon Business security software firm Vanguard Integrity Professional is taking legal action against the US motorsports outfit, Team Gordon, following comments made by the driver Robby Gordon on the Dakar Rally. Marketing United States Nascar Sponsorship Fri, 28 Mar 2008 10:36:23 +0000 mglendinning 166522 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166520/bwin-extends-motogp-sponsorship-deal Online gaming company, bwin, has renewed its sponsorship deal with Dorna Sports, the commercial rights holders of MotoGP, for the seasons 2008 and 2009. Marketing Spain Motorcycling Sponsorship Fri, 28 Mar 2008 10:10:01 +0000 mglendinning 166520 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166512/growth-of-sponsorship-in-asia-tops-50-per-cent Sponsorship growth in Asia rose by 54 per cent in 2007, with net spend of $643 million, according to IVCast, Asia’s sponsorship monitor by OgilvyAction. Marketing Asia Sponsorship Summer Olympics Thu, 27 Mar 2008 10:38:58 +0000 msherlock 166512 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166508/microsoft-to-sponsor-nascar-race-car Microsoft Corporation’s Small Business division has agreed to sponsor a NASCAR Sprint Cup Toyota Camry for the 2008 season. Marketing United States Motor Racing Sponsorship Thu, 27 Mar 2008 10:22:39 +0000 msherlock 166508 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166493/american-airlines-signs-mls-sponsorship-deal American Airlines signed an exclusive sponsorship and promotions deal with Soccer United Marketing, Major League Soccer's marketing arm. Marketing United States Football Soccer Sponsorship Wed, 26 Mar 2008 10:34:39 +0000 msherlock 166493 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166491/red-bull-to-partner-citroen-wrc-team Drinks manufacturer Red Bull agreed a partnership deal with the Citroen C4 WRC team for the FIA World Rally Championship. Marketing Motor Racing Sponsorship Wed, 26 Mar 2008 10:28:00 +0000 msherlock 166491 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166486/juventus-and-sportfive-agree-15-year-marketing-partnership Juventus and Sportfive Italia agreed a new long-term strategic partnership for naming and partial promotional and sponsorship rights for the club’s new stadium. Marketing Italy Football Soccer Naming Rights Sponsorship Tue, 25 Mar 2008 10:20:11 +0000 msherlock 166486 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166476/halfords-signs-to-gb-cycling Halfords, the UK's leading cycle retailer, has agreed to sponsor the Great Britain Cycling Team. Marketing United Kingdom Cycling Sponsorship Thu, 20 Mar 2008 11:08:20 +0000 mglendinning 166476 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166474/etihad-to-sponsor-all-ireland-hurling-championships Etihad Airways has added to its sports marketing portfolio by signing a two-year deal as a lead sponsor and official airline of the GAA’s All-Ireland Senior Hurling Championships. Events Ireland Football Soccer Sponsorship Thu, 20 Mar 2008 11:01:52 +0000 mglendinning 166474 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166460/tokyo-2016-signs-up-japan-airlines Japan Airlines agreed a deal to become an official partner of the TOKYO 2016 Olympic Games bid. Marketing Japan Sponsorship Summer Olympics Wed, 19 Mar 2008 10:02:44 +0000 msherlock 166460 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166456/pepsi-to-sponsor-ipl Soft drink manufacturer, Pepsi, agreed $12.5 million sponsorship deal with the Indian Premier League to become the official beverage of the IPL for the next five years. Marketing India Cricket Sponsorship Tue, 18 Mar 2008 10:08:21 +0000 msherlock 166456 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166454/anheuser-busch-signs-mets-deal Anheuser-Busch and the New York Mets have signed a multi-year marketing agreement in which Budweiser and Bud Light will become the Mets' first ‘Signature Partner’ at the new Citi Field venue which opens in 2009. Events United States Baseball Sponsorship Tue, 18 Mar 2008 09:56:58 +0000 mglendinning 166454 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166453/a1gp-appoint-octagon-worldwide A1GP World Cup of Motorsport appointed Octagon Worldwide to provide strategic advice around A1GP’s current and future commercial strategy. Marketing Agencies Motor Racing Sponsorship Tue, 18 Mar 2008 09:42:49 +0000 msherlock 166453 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166444/lta-and-stella-artois-part-company The Lawn Tennis Association and InBev UK, producers of the premium lager brand Stella Artois, mutually agreed to end their 30-year association. The 2008 Artois Grass Court Championship will be the last to carry the Artois name. Marketing United Kingdom Sponsorship Tennis Mon, 17 Mar 2008 10:34:01 +0000 msherlock 166444 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166442/hero-honda-backs-delhi-cricket-franchise GMR Sports, which owns the Indian Premier League’s Delhi Daredevils franchise has named Hero Honda as the main sponsor of the team along with Kingfisher as the associate sponsor. Marketing India Cricket Sponsorship Mon, 17 Mar 2008 10:03:35 +0000 mglendinning 166442 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166436/icl-team-secures-sponsor Indian real estate developer, Pioneer Urban, has agreed to sponsor the Indian Cricket League’s Delhi team for an undisclosed sum. Events India Cricket Sponsorship Fri, 14 Mar 2008 11:36:58 +0000 mglendinning 166436 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166435/cycling-team-to-lose-title-sponsor American technology services company, Computer Sciences Corp, has decided to end its title sponsorship of professional cycling team - Team CSC. Events United States Cycling Sponsorship Fri, 14 Mar 2008 11:35:26 +0000 mglendinning 166435 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166422/etihad-in-ferrari-f1-sponsorship Etihad Airways signed a three-year sponsorship deal with the Ferrari F1 team. The Abu Dhabi-based airline’s name will feature prominently on the rear wing and side of Ferrari’s car. Marketing Motor Racing Sponsorship Thu, 13 Mar 2008 10:30:59 +0000 msherlock 166422 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166419/blackburn-rovers-nets-new-club-sponsor Crown Paints agreed a shirt-sponsorship deal with Premier League club Blackburn Rovers in a deal worth up to £5 million depending on the team’s performance. Marketing United Kingdom Football Soccer Sponsorship Thu, 13 Mar 2008 10:27:45 +0000 msherlock 166419 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166345/boat-race-adds-new-official-partners Organisers of the Boat Race added BT, Hackett and Sharp as new partners of the annual contest between Oxford and Cambridge Universities. Marketing United Kingdom Rowing Sponsorship Wed, 12 Mar 2008 10:15:53 +0000 msherlock 166345 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166341/du-bang-signs-up-for-chinese-women-s-football The Infront Sports & Media agency signed Du-Bang Insurance as an Official Partner of the Chinese women’s national football Team. Marketing China Football Soccer Sponsorship Wed, 12 Mar 2008 10:10:02 +0000 msherlock 166341 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166336/british-irish-lions-agree-firstcape-sponsorship FirstCape agreed an official sponsorship of the British & Irish Lions and their tour to South Africa in 2009. Marketing Ireland United Kingdom Rugby Sponsorship Tue, 11 Mar 2008 10:04:14 +0000 msherlock 166336 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166335/soccerex-announces-the-inside-story-panel As the commercial side of the game continues to evolve and create increasingly lucrative revenue streams, Soccerex has put together a panel that will offer a distinctive insight into the business of football. Marketing Broadcast Event Management Football Soccer Sponsorship Tue, 11 Mar 2008 10:03:21 +0000 msherlock 166335 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166332/chicago-cubs-consider-wrigley-field-naming-rights-deal Major League Baseball team, The Chicago Cubs, have been approached by at least three companies interested in purchasing the naming rights to the historic Wrigley Field ball park. Marketing United States Baseball Naming Rights Sponsorship Mon, 10 Mar 2008 10:50:03 +0000 msherlock 166332 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166333/hero-honda-extends-sponsorship-deal-with-ipl Motorcycle company, Hero Honda extended its agreement with the Board of Cricket Control in India to co-sponsor the Indian Premier League from three to five years. The deal is now worth $22.5 million. Marketing India Cricket Sponsorship Mon, 10 Mar 2008 10:49:59 +0000 msherlock 166333 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166331/espi-to-sponsor-sri-lanka-davis-cup-entry EPSI Computers Ltd signed a Rs. 2.5 million sponsorship deal with the Sri Lanka Tennis Association to aid Sri Lanka's participation in the Davis Cup. Marketing Sri Lanka Sponsorship Tennis Mon, 10 Mar 2008 10:37:15 +0000 msherlock 166331 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166328/stihl-secures-fia-world-touring-car-sponsorship German power tools company Stihl Group extended its sponsorship of the FIA World Touring Car Championship. Marketing Motor Racing Sponsorship Fri, 7 Mar 2008 09:00:56 +0000 msherlock 166328 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166313/emirates-becomes-partner-for-rwc-sevens-2009 Rugby World Cup Limited appointed Emirates Airline as the Principal Partner for the Rugby World Cup Sevens 2009 in Dubai. Marketing UAE Rugby Sponsorship Thu, 6 Mar 2008 11:09:38 +0000 msherlock 166313 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166316/edelweiss-wins-icl-naming-rights Financial services company Edelweiss Capital agreed title sponsorship deal with the Indian Cricket League. Marketing India Cricket Sponsorship Thu, 6 Mar 2008 11:08:40 +0000 msherlock 166316 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166314/pepe-jeans-to-sponsor-renault-f1-team Clothing brand, Pepe Jeans London, agreed a three-year sponsorship deal with the Renault Formula 1 Racing Team. Marketing United Kingdom Motor Racing Sponsorship Thu, 6 Mar 2008 11:07:13 +0000 msherlock 166314 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166308/bt-confirmed-as-london-2012-sponsor Telecoms group BT has become the fifth Tier One partner of the London 2012 Olympic Games. Marketing United Kingdom Sponsorship Summer Olympics Wed, 5 Mar 2008 10:46:27 +0000 mglendinning 166308 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166304/set-strikes-ipl-presenting-sponsor-deal Sony Entertainment Television (SET) has signed Vodafone as the presenting broadcast sponsor for the DLF Indian Premier League (IPL) in a deal worth around Rs 25-30 crore ($6.2m-$7.5m). Marketing India Cricket Sponsorship Wed, 5 Mar 2008 10:12:52 +0000 mglendinning 166304 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166294/ufc-secures-sponsorship-deal Anheuser-Busch’s Bud Light brand signed a three-and-a-half-year deal to sponsor the Ultimate Fighting Championship mixed-martial arts league. Marketing United States Martial Arts Sponsorship Mon, 3 Mar 2008 10:46:58 +0000 msherlock 166294 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166290/sponsorship-boosts-australian-olympic-team The Australian Olympic Committee (AOC) and financial services company AXA announced a five-year deal which will cover the next two summer Games and the 2010 Winter Olympics in Vancouver. Marketing Australia Sponsorship Summer Olympics Winter Olympics Mon, 3 Mar 2008 09:57:08 +0000 msherlock 166290 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166271/mp-silva-acquires-rights-to-juventus-asia-pacific-tour-2008 MP & Silva signed an exclusive agreement with Juventus Football Club to organise, market and commercialise the club’s Asia-Pacific summer tour. Events Asia Broadcast Event Management Football Soccer Sponsorship Thu, 28 Feb 2008 09:45:20 +0000 msherlock 166271 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166263/german-fa-and-league-raided-in-cartel-office-probe The offices of the German Football Association (DFB) and the German Football League (DFL) were raided by cartel investigators as part of a probe into whether they sought to limit competition for football sponsorship. Marketing Germany Football Soccer Law Sponsorship Wed, 27 Feb 2008 10:12:43 +0000 msherlock 166263 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166260/crocs-snaps-up-beach-volleyball-sponsorship Professional beach volleyball operator, AVP, has signed footwear company Crocs as the official tour title sponsor and exclusive footwear sponsor of the newly formed Crocs Tour Australia through 2012. Marketing Australia Sponsorship Volleyball Wed, 27 Feb 2008 09:56:07 +0000 mglendinning 166260 at http://www.sportbusiness.com http://www.sportbusiness.com/news/166255/hsbc-becomes-official-partner-of-the-pra HSBC agreed a deal become the Official Banking Partner of the Professional Rugby Players’ Association (PRA), the representative body and collective voice of professional rugby union players in England. Marketing United Kingdom Finance Rugby Sponsorship Tue, 26 Feb 2008 09:39:38 +0000 msherlock 166255 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164272/nike-beats-adidas-to-french-football-deal Nike agreed a seven-and-a half-season contract, worth €320 million deal to sponsor the French national football team from 2011. Marketing France Football Soccer Sponsorship Mon, 25 Feb 2008 10:15:34 +0000 msherlock 164272 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164270/isc-signs-auto-club-partnership Nascar race promoters, International Speedway Corporation (ISC), have signed a 10-year, multi-million dollar partnership agreement with the Automobile Club of Southern California, the largest member of the American Automobile Association. Marketing United States Nascar Sponsorship Mon, 25 Feb 2008 09:52:23 +0000 mglendinning 164270 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164269/sela-sport-secures-sponsorship-of-saudi-arabian-national-football-teams Sela Sport agreed a new $40million deal that will see the company become the exclusive Official Saudi Arabian Teams Sponsor. Marketing Saudi Arabia Football Soccer Sponsorship Mon, 25 Feb 2008 09:41:27 +0000 msherlock 164269 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164246/motorsport-vision-takes-over-british-superbike-championship MotorSport Vision agreed a ten-year deal to take over the organisation and promotion of the British Superbike Championship from Dorna, starting with the 2008 season. Marketing United Kingdom Broadcast Motorcycling Sponsorship Thu, 21 Feb 2008 10:24:11 +0000 msherlock 164246 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164232/sum-agrees-pan-pacific-championship-sponsorships Soccer United Marketing agreed one-year deals with six sponsors for the Pan-Pacific Championship. Marketing Japan United States Football Soccer Sponsorship Tue, 19 Feb 2008 10:27:31 +0000 msherlock 164232 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164231/vodafone-to-sponsor-epsom-derby-once-again Vodafone agreed a deal to sponsor the Epsom Derby one last time. Marketing United Kingdom Horse Racing Sponsorship Tue, 19 Feb 2008 10:21:00 +0000 msherlock 164231 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164225/epsom-derby-fails-to-secure-title-sponsor The Epsom Derby will proceed without a naming rights partner having failed to agree a title sponsorship deal for the 2008 event. Marketing United Kingdom Horse Racing Sponsorship Mon, 18 Feb 2008 10:31:58 +0000 msherlock 164225 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164206/sport-industry-awards-announce-2008-shortlist After a steering committee process involving over 50 key industry figures and 40 hours of intensive judging, the shortlist of entrants for the Sport Industry Awards 2008 has now been announced. Events United Kingdom Agencies Broadcast Sponsorship Thu, 14 Feb 2008 10:31:51 +0000 msherlock 164206 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164205/indian-premier-league-sells-title-sponsorship-rights Real estate developer DLF acquired the title sponsorship rights for the Indian Premier League's Twenty20 Cup in a five-year, Rs 200 crore deal with the Board of Control for Cricket in India. Marketing India Cricket Sponsorship Thu, 14 Feb 2008 10:30:17 +0000 msherlock 164205 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164186/pepsi-set-for-indian-premier-league-title-sponsorship Pepsi is reported to be the sole bidder in the race for the title sponsorship rights for the Indian Premier League cricket tournament. Marketing India Cricket Sponsorship Wed, 13 Feb 2008 10:23:17 +0000 msherlock 164186 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164185/university-of-oregon-signs-media-deal The University of Oregon extended an agreement for its for multi-media marketing rights with Oregon Sports Network and IMG College in a ten-year, $67.14 million deal. Media United States Broadcast Naming Rights Sponsorship TV Rights Wed, 13 Feb 2008 10:18:04 +0000 msherlock 164185 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164184/nike-renews-rfu-sponsorship-deal Nike renewed its contract with the Rugby Football Union to be the official team-wear provider for England Rugby in a four year deal, from September 2008 until the end of the 2011-12 season. Marketing United Kingdom Rugby Sponsorship Wed, 13 Feb 2008 10:13:20 +0000 msherlock 164184 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164182/tokyo-2016-sponsors-gaien-cycling-criterium The Tokyo 2016 bid joined the Japan Cycling Federation in sponsoring the Gaien Cycling Criterium race, hosted by the Japan Intercollegiate Cycling Federation. Events Japan Cycling Sponsorship Wed, 13 Feb 2008 10:11:02 +0000 msherlock 164182 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164179/icc-signs-emirates-partnership-deal Dubai-based international airline, Emirates, agreed a seven year sponsorship deal with the International Cricket Council. Marketing Cricket Sponsorship Tue, 12 Feb 2008 10:16:20 +0000 msherlock 164179 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164167/naming-rights-deal-for-giants-jets-stadium-could-set-record Experts predict a deal for naming rights for the new New York Giants and New York Jets stadium to set naming rights records. Marketing United States American Football Naming Rights Sponsorship Mon, 11 Feb 2008 10:16:22 +0000 msherlock 164167 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164157/kpmg-signs-up-mickelson KPMG LLP, the US audit, tax and advisory firm, has signed a three-year global sponsorship agreement with Phil Mickelson, the No. 2 ranked golfer in the world. Marketing United States Golf Sponsorship Fri, 8 Feb 2008 09:39:40 +0000 mglendinning 164157 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164144/hurling-championships-in-sponsorship-battle United Arab Emirates national airline, Etihad Airways, is believed to be one of six companies interested in sponsoring the All-Ireland hurling championships. Marketing Ireland Sponsorship Thu, 7 Feb 2008 09:46:01 +0000 msherlock 164144 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164142/ba-to-sponsor-london-2012 British Airways signed up as the fourth major sponsor of the London 2012 Olympics in a deal worth a reported £40 million. Marketing United Kingdom Sponsorship Summer Olympics Wed, 6 Feb 2008 11:13:46 +0000 msherlock 164142 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164138/af-signs-as-new-title-sponsor-for-golden-league The IAAF has agreed a two-year deal with the Swedish company ÅF for the title sponsorship of the Golden League. Marketing Sweden Sponsorship Track And Field Wed, 6 Feb 2008 11:10:34 +0000 mglendinning 164138 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164140/rugby-league-seeks-new-partner Beer brand 'XXXX' has opted not to renew its sponsorship of the Rugby Football League (RFL). Marketing United Kingdom Rugby Sponsorship Wed, 6 Feb 2008 09:49:15 +0000 mglendinning 164140 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164108/ing-and-elite-racing-to-sponsor-philadelphia-half-marathon ING will partner sports marketing and race management group Elite Racing, Inc to become the title sponsor of the ING Philadelphia Distance Run half marathon. Marketing United States Sponsorship Tue, 5 Feb 2008 10:07:46 +0000 msherlock 164108 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164106/super-14-lions-land-sponsorship-deal Insurer Auto & General agreed a three-year, R30 million naming rights sponsorship deal with South African rugby union side The Super 14 Lions. Marketing South Africa Rugby Sponsorship Tue, 5 Feb 2008 10:06:37 +0000 msherlock 164106 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164061/british-airways-expected-to-become-london-2012-sponsor British Airways is expected to become the latest sponsor of the London 2012 Games. Marketing United Kingdom Sponsorship Summer Olympics Mon, 4 Feb 2008 11:09:49 +0000 msherlock 164061 at http://www.sportbusiness.com http://www.sportbusiness.com/news/164058/land-rover-partners-snowsport-gb Land Rover has been appointed as the Official Vehicle Partner to Snowsport GB, the British Alpine Ski Team and the British Snowboard Team. Marketing United Kingdom Sponsorship Winter Olympics Mon, 4 Feb 2008 10:03:39 +0000 mglendinning 164058 at http://www.sportbusiness.com http://www.sportbusiness.com/news/163940/irish-sponsorship-to-hit-135-million-in-2008 Sponsorship spend in Ireland is set to increase 20 per cent to a record €135 million in 2008 according to new forecasts released by leading Dublin consultancy Onside Sponsorship. Marketing Ireland Sponsorship Thu, 31 Jan 2008 09:50:21 +0000 msherlock 163940 at http://www.sportbusiness.com http://www.sportbusiness.com/news/163934/coca-cola-canada-and-rbc-sponsor-vancouver-2010-torch-relay Coca-Cola Canada and RBC agreed a deal with the Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) as exclusive Presenting Partners of the 2010 Olympic Torch Relay. Marketing Canada Sponsorship Winter Olympics Wed, 30 Jan 2008 10:20:18 +0000 msherlock 163934 at http://www.sportbusiness.com http://www.sportbusiness.com/news/163932/marstons-to-sponsor-twenty20-cup UK brewer Marston's agreed a two-year deal with the England and Wales Cricket Board to become an official partner of the Twenty20 Cup. Marketing United Kingdom Cricket Sponsorship Wed, 30 Jan 2008 10:19:09 +0000 msherlock 163932 at http://www.sportbusiness.com http://www.sportbusiness.com/news/163931/phoenix-coyotes-to-sponsor-pga-golfer National Hockey League team, the Phoenix Coyotes, agreed a one-year sponsorship deal with PGA Tour golfer Jeff Quinney. Marketing United States Golf Ice Hockey Sponsorship Wed, 30 Jan 2008 10:11:44 +0000 msherlock 163931 at http://www.sportbusiness.com