Sponsorship News
Sponsorship agency Generate has created a dedicated events division, Generate Events, to “deliver strategic and engaging events solutions for brands.” Read More »
SportBusiness Spotlight
Simon Brown (Kick4change) on cynicism, CSR, and Sponsorship of the 2010 FIFA World Cup Read More »
Is Gillette wrong to stand by Thierry Henry after his handball? David Atkinson from Space doesn't think so. Read More »
Sport overplays the passion card when it comes to sponsorship. Relevance is a far more important factor. Read More »
