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Sponsorship News

Sponsorship agency Generate has created a dedicated events division, Generate Events, to “deliver strategic and engaging events solutions for brands.” Read More »

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SportBusiness Spotlight

Kick4change

Simon Brown (Kick4change) on cynicism, CSR, and Sponsorship of the 2010 FIFA World Cup Read More »

Thierry Henry - Getty Images Sport

Is Gillette wrong to stand by Thierry Henry after his handball? David Atkinson from Space doesn't think so. Read More »

Sport overplays the passion card when it comes to sponsorship. Relevance is a far more important factor. Read More »