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Naming Rights News

Mercedes-Benz backs Saints’ Superdome - 5th October 2011

The New Orleans Saints and Mercedes-Benz have agreed a 10-year naming rights deal for the city’s iconic Louisiana Superdome.

Airtel exits Champions League T20 - 4th August 2011

Champions League Twenty20 organisers are searching for a new title sponsor after Bharti Airtel staged an early exit from its partnership.

Indian takeover could prompt Rovers stadium name change - 22nd November 2010

Poultry giant Venky’s, which has become the first Indian company to own an English Premier League club by buying Blackburn Rovers, is considering changing the name of the club’s stadium, the 128-year-old Ewood Park.

New alternative for Brazil World Cup opener - 31st August 2010

The Local Organising Committee for the 2014 FIFA World Cup in Brazil has asked Sao Paulo city mayor Gilberto Kassab and Sao Paulo state governor Alberto Goldman to consider a new stadium option for the tournament’s opening game.

Edgbaston’s VIPs to be courted by Jaguar - 20th July 2010

The Edgbaston Cricket Ground in Birmingham, UK, has signed a three-year sponsorship deal with British top-end carmaker to name the venue’s new premium hospitality lounge, due to open next year.

Tottenham to sign naming rights sponsor - 3rd November 2008

English Premier League club Tottenham Hotspur confirmed that a naming rights partner will be sought to support the financing of plans for the club’s proposed new stadium.

Rutgers to seal naming rights deal - 21st October 2008

US University, Rutgers, is expected to sell its football stadium naming rights to a New Jersey-based company for between $1.5 million and $2 million a year, according to press reports.

Vodafone in running to sponsor Fiji National Stadium - 23rd May 2008

The Fiji Sports Council is expected to name a new sponsor of the National Stadium in Suva next week, with telecoms company, Vodafone Fiji, which already sponsors the Vodafone Arena at the National Stadium complex in Laucala is thought to be among those short-listed.

New Twins stadium adds $1.2 million in revenues - 28th April 2008

The Minnesota Twins new baseball stadium is set to generate between $1.2 billion and $1.5 billion in additional revenue for the club.

NBA's Bobcats strike naming rights and TV deal - 8th April 2008

NBA team the Charlotte Bobcats agreed a deal with Time Warner Cable for naming rights to the Charlotte Bobcats Arena and for TV distribution.