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Naming Rights

All the latest sport business news, focusing on Naming Rights. For more, click the categories on the left or use the search box to look through our massive sport business news archive.


Tottenham to sign naming rights sponsor - 03 Nov 2008

English Premier League club Tottenham Hotspur confirmed that a naming rights partner will be sought to support the financing of plans for the club’s proposed new stadium.

Rutgers to seal naming rights deal - 21 Oct 2008

US University, Rutgers, is expected to sell its football stadium naming rights to a New Jersey-based company for between $1.5 million and $2 million a year, according to press reports.

India: Opportunities in the Business of Sport

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For sport India has to be the last huge market and possibly the biggest opportunity on the planet today.

The headlines are overwhelming:

Published Date: 
October 3, 2008

Vodafone in running to sponsor Fiji National Stadium - 23 May 2008

FSC executive chairman, Paul Yee, said: “We have received expressions of interest and the board will meet next week to award the naming rights”.

New Twins stadium adds $1.2 million in revenues - 28 Apr 2008

The ballpark, which is expected to be finished in 2010, will allow the Twins to receive revenue from suites, advertising, naming rights, concessions and non-baseball events, as well the stadium’s 40

Ultimate Sports Cities 2008

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In the world of sports event hosting the playing field is far from level as this new report shows.

Published Date: 
May 1, 2008

NBA's Bobcats strike naming rights and TV deal - 08 Apr 2008

The new deal will shift Bobcats games from Time Warner's News 14 to Fox Sports Net South, allowing the Bobcats games to be available in three times as many homes in the Carolinas as News 14.

Juventus and Sportfive agree 15-year marketing partnership - 25 Mar 2008

Under the deal, Sportfive will be the exclusive naming rights agency for the club and will also market some of the boxes and VIP seats.

Chicago Cubs consider Wrigley Field naming rights deal - 10 Mar 2008

Team chairman, Crane Kenney, confirmed that the Cubs are progressing in their efforts to get the Illinois Sports Facilities Authority (ISFA) to buy the ballpark and operate it, and could receive an of

University of Oregon signs media deal - 13 Feb 2008

The multi-media rights agreement will include management of TV and radio rights and programming, advertising, licensing video boards and signage.

Naming rights deal for Giants, Jets stadium could set record - 11 Feb 2008

Analysts say the stadium, by virtue of being home to two NFL franchises, would create a historic proposition, giving potential sponsors the most value ever offered.

Telstra stadium becomes the ANZ Stadium - 17 Dec 2007

ANZ Bank will sponsor the stadium in a deal reported to be worth A$31 million over seven years, starting from 2008.

Telstra to end Sydney naming rights deal - 12 Dec 2007

The company will pull out of its deal, before its contract expires, as part of a wider move to wind down its financial commitments to local sport.

New Jersey Nets to play at Izod Center - 05 Oct 2007

The building has been called the Continental Airlines Arena for 12 years but will now be called the Izod Center, the New Jersey Sports and Exposition Authority [NJSEA] said.

New partnership for Lyon and Sportfive - 25 Sep 2007

Under the new deal, Sportfive, which already holds the club’s marketing rights, paid Olympique Lyonnais Groupe a signing fee of €28 million.

New Jersey Nets accepting bids for arena name - 24 Sep 2007

Continental Airlines said last month that it is opting out of a new deal for the company's name to appear on the 26-year-old arena because the New Jersey Devils NHL franchise, one of the arena's main

SportBusiness in Numbers

Don’t you wish there was one place you could go for all the data you need on the Sports Industry?

Published Date: 
May 1, 2007

BEIJING TO PUT OLYMPIC VENUE NAMING RIGHTS ON MARKET - 10 Apr 2007

And there will be no block on a Western company securing the deal – as long as it is ‘accepted’ by the Chinese people.

STEELBACK CONFIRMED AS TORONTO GP SPONSOR - 14 Mar 2007

The multi-year, multi-million dollar deal replaces a previous deal with Molson. It is only the second title deal signed in the event’s 21-year history.

TORONTO GP SET TO UNVEIL NEW TITLE SPONSOR - 13 Mar 2007

A press conference has been called to confirm the expected deal – replacing Molsen’s involvement since its inaugural race 21 years ago.

IRISH SPONSORSHIP MARKET TO TOP €100M IN 2007 - 26 Jan 2007

The new forecasts released by leading Dublin consultancy Onside Sponsorship, predict growth of 12 per cent in 2007 after an already exceptional year for Irish sponsorship in 2006, with major sponsorsh

SPONSORSHIP SPENDING TO RISE AND RISE - 23 Jan 2007

This follows a 10.5 per cent increase in sponsorship spend from 2005 to 2006.

DALLAS COWBOYS NAMING RIGHTS COULD HIT $300 MILLION - 22 Jan 2007

Cowboys spokesman Brett Daniels said the team is still in the early stages of securing a naming-rights sponsor and is "working to identify companies." Around 10 companies are likely to be interested i

Campus 07: 90 days 90 speakers - 19 Jan 2007

Senior figures attending from the business of sport will have the opportunity to hear industry experts from amongst others: · Addleshaw Goddard

Stadia and Arenas: Maximising the Value of Venues

Sports venues are essential for generating revenue from ticketing, hospitality, naming rights and concessions.

Published Date: 
October 19, 2006

Maximising the Value of Licensing and Merchandising

Published July 2005

Published Date: 
July 1, 2005

The Future of Sports Marketing: First Edition

Available on PDF only The next decade will witness the most significant changes in the way we consume sport since the emergence of mass audience television in the 1950's.

Published Date: 
February 1, 2006