Ben Heyhoe Flint becomes Regional Director for Repucom International – Asia, with Danny Townsend relocating to Europe to run Repucom International - Europe, Middle East, Africa and South Asia.
For sport India has to be the last huge market and possibly the biggest opportunity on the planet today.
The headlines are overwhelming:
Under the deal, Sportfive has the exclusive right to market the advertising at all ski-jumping world cups hosted by the DSV – except the Vierschanzen-Tournee (Four Hills Tournament) – and at the G
Under the deal, Amplify Sports will become the sponsorship agency and marketing partner for the national governing body for the sport of speedskating.
According to the figures, over four million people played badminton last year, around 8.6 per cent of the population, with 1.5 million of those playing on a regular basis.
CIBS, based at Coventry University Business School, has logged 18 instances of ambush marketing taking place since the beginning of the Euro 2008 Football Championships, including: Burger King creatin
On every measure the US business of sport is the biggest and most profitable market in the world.
In the world of sports event hosting the playing field is far from level as this new report shows.
It will paint a detailed picture of this fast growing sector by examining the services agencies provide, their clients, the staff they employ and the fees they generate.
It appointed Ogilvy after it beat off four rival bids for the account. NZRU commercial manager Fraser Holland said the move would help invigorate interest in rugby while growing revenues.
The new group will offers clients access to the Knowledge Networks’ ROI model, as well as Marshall's experience in sponsorship strategy and activation, the company said.
The partnership is with Disney’s Wide World of Sports. “This partnership is groundbreaking for both sides,” said Chelsea Business Affairs Director Paul Smith.
R3 and CSM spoke to 1,595 Chinese consumers in ten cities and found that, although Olympic sponsors Coca-Cola and China mobile led the way, five of the top 12 performing brands were not official spons
Stephen Proctor, managing director of Sports Marketing Surveys, said: “The combination of two major sport and sponsorship research agencies will create many more exciting opportunities to provide ou
Senior figures attending from the business of sport will have the opportunity to hear industry experts from amongst others:
· Addleshaw Goddard
Under the deal it also acquired online news site tennisweek.com. The transaction closed on December 22, 2006. Terms were not disclosed.
In a list compiled by London-based sponsorship agency Global Sponsors Barcelona came top, ahead of English Premier League club Manchester United.
The four were chosen following the completion of the IOC’s Request For Information in October this year.
It signed an agreement with the management company of Henrik Lundqvist of the NHL’s New York Rangers. Under the deal SportBusinessNordic will handle his commercial rights in Europe.
He said he had resigned because the government was delaying signing a deal with communications and marketing company Nimbus that won a tender for the Bangladeshi cricket rights.
Organised by the Total Sports Asia agency in association with Sunrise & Co. Pte. Ltd., the competition will be held over 3 months with the winning logo selected at the end of January 2007.
Players Inc recruited Santos to oversees its player marketing department and its eight-strong staff.
The sale is subject to the approval of Formation Group PLC shareholders at an Extraordinary General Meeting scheduled for 24 October 2006. The completion is likely to take place on 31 October 2006.
The SPORTFIVE agency announced the acquisition of the Sports Marketing Division of Formation Group PLC.
The contract is a sub-licensing deal from Global Link, the Chinese company which is the international TV rights holder for the competition.
IEC in Sports, the Sweden-based agency, has been appointed to market and distribute the worldwide TV rights for basketball’s 2007 FIBA Stankovic Continental Champions Cup.
The German sporting goods maker said it bought the rights from RBK Sport CZ and RBK Sport SR, Reebok’s distributors in the two countries.
Sporting goods group Adidas acquired the distribution rights for its newly-acquired Reebok brand in the Czech Republic and Slovakia.
FMI will expand its current exclusive rights to include being the ‘Official Merchandise Concessionaire’ of the 30,000 square-foot NFL Experience Store adjacent to Dolphin Stadium, host of Super Bo
The NFL has signed a new long-term deal keeping Facility Merchandising Incorporated (FMI) as the exclusive merchandise partner for the Super Bowl.
The publicly traded company, which owns properties such as the US Pro Golf Tour and the North American Football League, has appointed Dave Huchens as CFO.
US sports marketing and management firm Greens Worldwide have appointed a new chief financial officer.
Diack was speaking during the final session of the IAAF Council meeting in Beijing which focused on issues related to marketing and television - and the ongoing preparations for the two major competit
IAAF president Lamine Diack says its marketing policy has already achieved its long-term targets – and is set to exceed expectations in the coming years.
The Manchester United striker’s agent was left fuming after a red card during a pre-season friendly with the FA saying he must serve a suspension now the Premiership season is underway.
England soccer ace Wayne Rooney has reportedly threatened to refuse the Football Association the right to market his image in commercial projects unless they reconsider a ban which will rule him out of three games later this month.
Sportech said the deal would comprise a range of Everton FC-endorsed gaming, including a match day spot the ball competition, a weekly updated online gaming section on the club website, and fan corres
English Premier League club Everton agreed a deal with Sportech, owner of Littlewoods Football Pools, as the club's on and offline gaming partner for the 2006-07 season.
The survey found the Australian industry compares well with Europe and the US, performing better on share of marketing budget and measurement, however lagging in leverage investment.
The inaugural ‘Sponsorship Outlook’ industry study, conducted by the Australasian Sponsorship Marketing Association and S-COMM Australia, reveals an Australian sponsorship industry that is maturing nicely.
The proposed new league would begin in the 2008-09 season. It would consist of ten clubs who would have to meet strict criteria on stadia, seating, and pitch protection.
The Scottish Premier League is to discuss the creation of a second tier Premier League at this week’s meeting of the clubs.
Discussing innovative strategies for maximising return on investment and providing an insight into the relationship between Rights Holders and Brands, Soccerex delegates will be keen to learn from a h
Soccerex are delighted to announce a unique panel that will be discussing Global Sponsorship at the 10th Soccerex, to be held at the Madinat Jumeirah, Dubai, 26th-28th November 2006.
The partnership deal is for an initial fixed period of three football seasons.
Hotel HerzogsPark agreed a deal to become German Bundesliga club FC Nurnberg’s new exclusive hotel partner.
Sportech PLC, owners of the Littlewoods Football Pools agreed a sponsorship deal with English Premier League club
Sportech PLC, owners of the Littlewoods Football Pools agreed a sponsorship deal with English Premier League club Everton.
The deal underlines 888’s recent activity in the sports sponsorship market having already agreed partnerships with English Premier League club Middlesbrough FC and French Ligue 1 club Toulouse as we
The online gaming company 888.com agreed a deal to become the official club sponsor of Spanish Primera Liga club Sevilla, for the 2006-2007 and 2007-2008 seasons.
The InterLiga is the only all-Mexican professional club tournament played in the US. Fox Sports en Espanol acquired the exclusive rights from 2007 until 2010.
US Spanish-language channel Fox Sports en Espanol agreed a new four-year programming deal with Soccer United Marketing for the rights for the InterLiga Tournament.
Exhibitors include A1GP WORLD CUP OF MOTORSPORT, AGFIS, ALCATEL, ALFACAM - EURO1080, ALFRED HABER DISTRIBUTION, INC., BBC WORLDWIDE, EUROPEAN BROADCASTING UNION – EUROVISION, EUROSPORT, FGSPORT, FIG
With more than 2 months to go before the opening of SPORTELMonaco 2006, exhibitors have committed to more than 85% of the expanded floor space in the Grimaldi Forum.
The four-year deal kicks off with England's forthcoming international against European Champions, Greece, on Wednesday 16 August at Old Trafford and will run through until the end of July 2010, after
Nationwide Building Society and The Football Association (The FA) announced today (Friday 11 August 2006), a new partnership that will see Nationwide become the exclusive Official England Team Sponsor.
The purpose is to invite agencies and broadcasters to submit offers for the marketing and/or exploitation of the broadcast rights to be made available by UEFA.
UEFA today launched a tender for the non-European broadcast rights for UEFA EURO 2008.
Its research showed that 50 per cent of the Australian adult population is now interested in soccer, the sport’s highest level of interest since the Sweeney Sports Report was first published 20 year
Football is continuing to challenge Australian Rules football and is now well ahead of the Rugby codes as the football code in which most Australians are interested according to the 2005-06 summer edition of the Sweeney Sports Report.
Between four and six companies will become top-level senior partners for the 2012 Games.
Interest in sponsoring the London 2012 Olympics has been so strong that companies are reportedly prepared to pay around £100 million to become official partners, double the original estimate.
The move extends Sportfive and the Slovenian Football Association’s existing cooperation, which began in 1996 with TV and advertising rights.
The Sportfive agency has been given mandate to handle international sponsorships for the Slovenian Football Association.
Chevrolet, a division of General Motors, will promote its brand through exhibition games, special events and USA Basketball's Red, White & Hoops Tour presented by State Farm.
USA Basketball agreed deals with five companies: Chevrolet, The Coca-Cola Company, McDonald’s, Gatorade, and Molten – to promote their brands and products through USA Basketball exhibitions, games, media and special events.
Those new to the board include John Trainor, Managing Director of Onside Sponsorship in Ireland, Nigel Geach, Director of Sports Marketing Surveys, with its head office in Surrey (UK), and Diana Spieg
Three new directors have been appointed to the European Sponsorship Association Board following its AGM.
PSV said it intends to develop marketing plans together with Philips and co-operate intensively in several fields.
Dutch Eredivisie club PSV’s main sponsors Philips extended their contract by five years, until the summer of 2011.
The deal covers the 2006-07 and 2007-08 seasons. 888 already sponsors English Premier League club Middlesbrough.
Online gaming company 888 signed an agreement to be official club sponsors ofToulouse Football Club.
It acquired the live and exclusive English-language rights to a selection of Major League Soccer matches, men and women's international matches and international friendlies in a deal that runs until 2
US broadcaster Fox Soccer Channel agreed a five-year TV rights deal with Soccer United Marketing (SUM) for Major League Soccer.
The new agreement will see an increase in activities designed to ‘connect with teens around the world’.
Coca-Cola has renewed and extended its global marketing partnership with the NBA.
It invited agencies and broadcasters to submit offers for the marketing and/or exploitation of the broadcast rights to be made available by UEFA.
UEFA, European football’s governing body, said it would launch the tender process for the marketing of ex-European broadcasting rights for Euro 2008 on 10 August 2006.
In a meeting slated for August 5 with broadcasting industry representatives, information and broadcasting minister PR Dasmunsi is expected to discuss the possibility of sharing public-service broadcas
The Indian government is to meet with the country’s broadcasters later this month to discuss the broadcast of the 2010 New Delhi Commonwealth Games.
FIA president Max Mosley wrote to all 11 team principals on Saturday confirming a freeze on engine development from 2008 despite manufacturers trying to water down the move.
The FIA, Formula One's governing body has told the sport's car manufacturers to focus on new technology that promotes fuel-efficient engines rather than chasing raw power.
Soccer United Marketing (SUM), the commercial arm of MLS, is said to be close to a multi-year deal with Fox Soccer Channel (FSC) for a wide-ranging rights deal worth around $20 million through 2010.
US football league Major League Soccer is reportedly about to sign a series of TV deals that will bring in upwards of $15 million annually.
The two-day conference and exhibition, which takes place in Monaco from December 6 2006, will welcome top executives from financial giants Allianz and RBS, fuel group Total, computer firms Intel and S
The global sponsorship and marketing directors of some of the biggest companies in the world will be brought together for the first time at the 2006 Motor Sport Business Forum.
The Chinese food company joins Mengna (clothing), Beifa (office suppliers), Vantage (gas appliances), YADU (air humidifiers and purifiers) and Effem Foods (food) in the third-tier of Olympic sponsors.
The Qianxhie Food Group has become the sixth company to become an exclusive supplier of the 2008 Beijing Olympic Games.
Under the deals, Kaizer Chiefs and Orlando Pirates will receive R5 million in 2006, with the investment escalating annually until the end of the 2010/2011 season.
Standard Bank renewed its sponsorship of South African football clubs Kaizer Chiefs and Orlando Pirates. The five-season deals are valued at around R70 million with Standard Bank set to inject over R30 million into each of the two clubs.
The sponsorship package put together by the Sportfive agency also includes TV-relevant advertising on the boards of the Commerzbank Arena in Frankfurt.
The Steigenberger Hotel Group agreed a deal to become Eintracht Frankfurt’s official partner hotel starting from the 2006-07 Bundesliga season.
The deal, which runs until 2010, includes the rights for the German national team and the federation’s marketing rights for the 2010 world championships to be held in Cologne and Mannheim.
THE Infront Sports & Media agency agreed a deal to handle the marketing and licensing rights of the German Ice Hockey Federation.
Michael Payne, who spent more that 20 years as head of marketing and then broadcast at the International Olympic Committee and who is currently special advisor to Formula One head Bernie Ecclestone, p
One of the world’s leading sports marketers is to deliver an authoritative insight into the value and processes of event branding and the relationship between event managers and sponsors at the first International Sports Event Management Conference which takes place in London on November 22 and 23.
The sponsorship agreement encompasses all of the summer’s domestic and international cricket held at each of the seven Test Match Grounds – Chester-le-Street, Edgbaston, Headingley, Lord’s, Old
Qatar Airways agreed a deal to become the official airline sponsor to English Test Match Grounds in a deal brokered by Frontiers Group.
MTN will operate in the product area of mobile telecommunication services which spans all key technologies in the mobile sector, including services to media and Fifa as well as to the Organising Commi
African company MTN Group signed a global deal as the first African World Cup Sponsor until 2010. The agreement, reported to be worth $65 million, gives MTN global rights for the 2010 World Cup South Africa as well as for the Confederations Cup in 2009.
A new report from the European Tour Operators Association says that the London tourism industry will suffer a decline rather than receive a boost because of the 2012 Olympics. “There is no strong link between hosting sporting events and increased tourism” says the ETOA.
The provisional 2006/07 calendar:
October 1, 2006 - Netherlands, Circuit Park Zandvoort
October 8, 2006 - Czech Republic, Auto Motodrom Brno
November 5, 2006 - China, Beijing
Motor racing series A1 Grand Prix unveiled a provisional calendar of 13 races for its second season, 2006-07. The season kicks off on October 1, 2006 at Circuit Park Zandvoort in the Netherlands and concludes at Brands Hatch in the UK, on April 29, 2007. A New Zealand race, although still to be confirmed, is new to the calendar, while races at the EuroSpeedway and Estoril have disappeared from the calendar.
Telekom Austria will provide all telecommunications services necessary to Uefa and Euro 2008 before and during the event.
Telekom Austria signed a National Supporter agreement with Uefa, European football’s governing body, for Euro 2008, which will take place in Austria and Switzerland. It will be the tournament’s official telecommunication provider in Austria.
TODAYTour de France continues until July 23.
Soccer match fixing tribunal, Rome
July 4FIFA World Cup Semi Final: Germany v Italy
July 5FIFA World Cup Semi Final: Portugal v France
A GUIDE TO KEY EVENTS
The agreement was negotiated with New Point Industrial Ltd and gives the adidas Group exclusive distribution rights for Reebok products in China as of January 1, 2007.
The adidas Group has agreed a deal to take control of the distribution and license rights for the Reebok brand in China.
Figures produced by research consultancy Sponsorship Intelligence, on behalf of FIFA's marketing partner, have also collated overnight viewing figures from 45 key markets.
TV audiences for the FIFA World Cup in host country Germany have rocketed by 51 percent on the 2002 event, according to the latest research commissioned by Infront.
The long-time FIFA partner says football sales of EUR1.2bn this year is up 30 percent on 2005, with a record 3m replica shirts sold – half of which were for the German national team.
Adidas says its sponsorship of the FIFA World Cup has been its most successful ever after chalking up record football sales on the back of its association with the tournament.
The joint venture – Lat34.com – will feature video-on-demand and focus on a range of action sports.
AOL has joined forces with video production firm Fusion Entertainment to launch a new online network devoted to extreme sports.
In research the agency commissioned from UK-based research consultancy Sponsorship Intelligence, 37 percent of the global adult audience during the first two weeks of the tournament in Germany were fe
Close to four in ten viewers of the global audience for the FIFA World Cup are women, according to soccer world governing body FIFA’s marketing agency Infront.
ITV beat off rival bidders to secure the package for a three-year term.
UK commercial network ITV has won the exclusive broadcast rights to show the UEFA Cup quarter-finals, semi-finals and final between 2006 and 2009.
The findings from SportZ – the brand survey formula commissioned by WPP Group and conducted by brand, media and communications research company Millward Brown – revealed 15.8m sports fans in the U
More British TV viewers claim they specially chose to watch Wimbledon the last time it was on TV rather than the FIFA World Cup, according to a new study.
It will be third of four PGA Tour play-off tournaments that culminate with the new FedExCup competition that debuts in 2007.
Car giant BMW has announced a six-year partnership agreement with the PGA Tour and the US’ Western Golf Association (WGA) to create the BMW Championship.
The deal marks the first time the firm, which produces ‘fine arts products and writing instruments’ has entered into a licensing arrangement.
Swiss manufacturer Caran d’Ache has inked a licensing agreement with European soccer’s governing body UEFA and Warner Bros. Consumer Products for a new range of goods bearing the UEFA Euro 2008 trademarks.
The firm will handle distribution to European, Middle Eastern and North African TV markets on behalf of the Portuguese Football League.
Swedish TV distribution agency IEC in Sports has been appointed to handle the distribution in certain regions of the world for Portugal’s top soccer league.
The firm has renewed its deal with South Africa Rugby for a further five years.
Coke, one of the longest-standing partners in rugby, sponsors a number of youth events.
Soft drink giant Coca-Cola has extended its sponsorship of youth rugby in South Africa.
As of next year, the four major championships of the USPGT will carry a purse of $10.1m.
All will continue to carry the Trump name as title sponsor.
Billionaire entrepreneur Donald Trump has agreed a five-year strategic partnership with the US Pro Golf Tour.
The event, which takes place next week, is televised on ESPN2 from the Treetops Course at the Treetops Resort in Michigan.
Global financial services company ING has returned as the title sponsor of the ING Par-3 Shootout with ESPN.
ESPN and Gatorade were both confirmed as the latest brands to align themselves with the event – bringing the number of corporate associations to more than 300.
Organisers of the Gay Games in Chicago next month have confirmed two more sponsors for the event.
141 Worldwide will work with AIG globally to activate and manage the marketing of the agreement.
The new sponsor of English Premier League soccer giants Manchester United - the American International Group (AIG) - has awarded WPP Group company 141 Worldwide, the contract to leverage their sponsorship.
As of July 1, the new deal will give Pepsi exclusive rights in the beverage, sports beverage, bottled water and snack categories, as well as select marketing and promotional rights in North America.
Fizzy drink giant Pepsi has signed a new multi-year partnership with NHL and the NHL’s Players’ Association (NHLPA).
And, as part of the deal, Jordan will invest in the Bobcats; becoming the largest individual owner after Johnson.
The majority owner of the NBA’s Charlotte Bobcats – BET founder Robert L Johnson - has entered into a venture with the legendary Michael Jordan to see the two jointly invest in a range of future business opportunities.
Chris Snow, 24, will be responsible for many of the day-to-day duties of the hockey operations department, including monitoring rosters and salary commitments of other NHL teams, performing player con
NHL team the Minnesota Wild have hired a staff writer from the Boston Globe as its director of hockey operations.
The officials will be attending C-Zone, a conference series organised to help those in the sport industry capitalise on the opportunities offered by China’s new generation of consumers and identify
A delegation of powerful Chinese sports government officials are flying into London next month to speak at a major conference aimed at identifying opportunities in the fast emerging market.
The collaboration with the England captain will kick-off with major activities across Asia including advertising appearances and extensive retail promotions rolled out across the network of Motorola s
Mobile phone giant Motorola has secured a three-year deal with England and Real Madrid soccer star David Beckham to act as its global brand ambassador.
The agreement reached with Tinopolis Plc adds Hawk-Eye to the Wisden Group’s
Cricket publishing company The Wisden Group has acquired the business interests of Hawk-Eye Innovations Limited, the global pioneer in ball tracking technology for sports broadcasting and officiating.
The figures released by FIFA agency Infront’s research arm Sponsorship Intelligence, cover the first three days of play.
TV audiences in Europe for the FIFA World Cup look set to beat expectations judging by the initial viewing figures.
Businessman Palacios says he will put Real branding onto the driver’s Renault if he wins when the vote takes place on July 2.
Spanish soccer club Real Madrid will sponsor Formula One world champion Fernando Alonso – if presidential candidate Juan Palacios wins next month’s election.
Subaru of America is a four-city US series which also supports the Ovarian Cancer Research Fund – using the events as a platform to educate women on the illness.
Motor company Subaru has signed up as the title sponsor of the US Women’s Triathlon Series.
Adidas convinced a senior judge to rule against the sport’s governing bodies who had wanted strict limits to the amount of branding on player gear in a bid to prevent them turning into ‘walking ad
Sportswear giant adidas has won a High Court battle to prevent restrictions being imposed on the amount of branding worn by stars at this year’s tennis Grand Slam Wimbledon.
In addition to the sponsor agreement, it will be promoting the city’s plans at their exhibition stand at the show.
Dubai Sports City has confirmed a major sponsorship deal for industry event Soccerex 2006.
The firm released a ‘comparative analysis’ that lets sports franchises and sponsors evaluate the effectiveness of sponsor-placed media across multiple sports.
The top sponsor of tennis’ US Open received more TV coverage than the leading brand backing the Super Bowl, according to findings from research firm Nielsen Sports.
TNSSport’s World Cup Monitor says throughout key territories in Europe those brands part of FIFA’s global sponsorship family are already picking up strong associations.
Big spending sponsors for the FIFA World Cup are already seeing the benefits of their marketing campaigns, according to a leading research firm.
The multi-year deal marks TicketsNow’s first venture into official NFL team sponsorships and will see the firm become the official and exclusive online secondary ticket marketplace.
The Baltimore Ravens NFL team have signed a sponsorship and marketing deal with online ticket marketplace TicketsNow.
Under the terms of the three-year agreement, the Ohio-based Cooper Tire will become the official tyre of the Champ Car Atlantic Championship as of next season.
Champ Car Atlantic Championship officials have signed an exclusive partnership with the Cooper Tire & Rubber Company.
The sponsorship package includes advertising, production, special events and online promotions.
The MTV Network’s new lesbian and gay channel – Logo – has been named premium global sponsor of the 2006 Chicago Gay Games.
The three-year deal with the Headingley club was agreed with Edinburgh’s The Caledonian Brewing Company.
English county cricket side Yorkshire has named beer brand Deuchars IPA the club’s official beer.
The event took place in La Coruna, Spain earlier this month and can now be accessed through the World Championship Sports Network (WCSN).
The IAAF has launched an on-demand broadband offering enabling athletics fans in Europe and Africa to watch the recent IAAF World Race Walking Cup.
