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The USA team’s unexpected run to the final of Fifa’s Confederations Cup generated strong audiences for cable broadcaster ESPN, according to EurodataTV Worldwide and TV Sports Markets.
An audience of 3.6 million (a five-per-cent share) watched USA lose 3-2 in the final to Brazil, close to the network’s biggest audience for a USA match at the 2006 World Cup – 3.8 million for the team’s game against Ghana (9.1-per-cent share). The final was also shown on Spanish-language networks Univision and Telefutura (full audience information is available in the next edition of the TV Sports Markets newsletter).
According to TV Sports Markets, the Disney-owned ABC/ESPN and Univision acquired the rights for all Fifa events, including the 2010 and 2014 World Cups, in an eight-year deal worth $425 million.
The 2009 Confederations Cup has proved to be good value for its broadcasters in a year without a major sports event like a football World Cup or an Olympics, delivering strong audiences in the usually quiet football month of June.
Italian free-to-air broadcaster Rai’s biggest audience was 9.4 million (39.2-per-cent share) for Italy’s group stage win against the USA, which is at the level of a top Formula One race or Champions League football match. The final attracted 6.3 million, a 32.1-per-cent share.
The top Spanish audience on free-to-air broadcaster Telecinco was 7.8 million (55.1-per-cent share) for the Spanish team’s surprise 2-0 defeat to the USA in the semi-final.
In host-country South Africa, seven million (63.6-per-cent share) watched the national team’s 1-0 defeat against Brazil in the group stages on SABC1, much higher than the top sports audience on South African television in 2008, 4.5 million for the Africa Cup of Nations match between South Africa and Angola.
For more details see the next edition of the TV Sports Markets newsletter.
Sources: Eurodata TV Worldwide/Mediametrie - Mediamat, SAARF - AGB NMR, Nielsen, AUDITEL - AGB NMR, TNS AM – ALL RIGHTS RESERVED
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Eurodata TV Worldwide is the leading provider of sports television audiences, with access to ratings and programming details for 2,000 channels over five continents. Eurodata TV Worldwide offers a range of services to help clients successfully market TV programmes and monitor their broadcasts.
For more information on Fifa TV audiences or ratings for other sports, please contact:
Florent Simon
Eurodata TV Worldwide Sport Manager
Email: fsimon@eurodatatv.com
Tel: +33 171 099 307
OUT NOW: TV Sports Rights in the Americas 2009 is a major report on television sports rights across the Americas.
For more information on purchasing the report or to request an executive summary, please contact:
Paul Santos
Business Development Manager
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TV Sports Markets is No.1 for the business of TV sports. With its unrivalled knowledge of TV rights deals and markets around the world, it provides market-leading analysis of the sector in a range of publications and bespoke research products.
For more information on Fifa rights deals or any other sport, please contact:
Ben Speight
Head of Research, TV Sports Markets
Email: ben@tvsportsmarkets.com
Tel: +44 207 954 3505
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