In the world of sports event hosting the playing field is far from level as this new report shows. Some cities have broken away from the pack to establish themselves as Ultimate Sports Cities leaving others trailing in their wake. Now you have the chance to see who makes the cut and just what it takes to be a serious contender in sports event hosting.
Divided into two parts, this report firstly sets out what is required of an aspiring sports city. Using interviews, case examples and leading industry experts, we uncover the skills and experience you need to acquire to move up the ranking.
This strategic level report examines:
- Successful sports event planning and budgeting
- Objective setting and understanding events
- Building an event team and powerful external relationships
- Owning the budget
- Protecting the event: legal planning and insurance
- Safety and security Major events: commercial revenues
- Sponsorship
- Ticketing and hospitality strategies Event Delivery
- Venue delivery
- Event look
- Volunteer programmes
- Media services and host broadcast
- Event marketing and PR
- Ceremonies and the event day experience
- Logistics and testing Legacy
Part 2 of the report goes through the ranking in detail demonstrating why the winners were so highly placed, what some of those further down the list are doing to improve their status and those cities worldwide who are likely to make the list next time.
Whether you are an aspiring Sports City or an event organiser looking to select your next location this is a comprehensive and invaluable resource. With over 180 pages of data, information, case studies, best practice examples and interviews with industry experts, Ultimate Sports Cities is more than just another report.
