SportBusiness.com

Next Generation Strategies for Title Sponsorship and Naming Rights

Naming rights and title sponsorships are regarded as the highest level that brands can associate themselves with. And with rapid growth in international sports, a vast number of new stadia and events have been created with opportunities and innovative ways for sponsors to partner.

Property owners have been quick to market their rights and place brands on their venues or event titles resulting in a vibrant and evolving market which continues to touch more tiers of sport.

In order to keep up with the pace of change and level of sophistication needed to achieve success, data-driven analysis is now required to identify winning strategies as well as the latest thinking in developing and implementing them.

Title Sponsorship and Naming Rights is a comprehensive resource for both buyers and sellers and is designed to help you develop a cohesive strategy from start to finish.

You will be presented with the key influences and data to drive the decision making process, exploring the best, as well as the worst, examples of naming rights and practice from different sports and territories from around the world as well as identify market trends.

Backed up by case studies, this invaluable report enables you to gain insight into key themes, including:

• Relative merits of naming rights and title sponsorship
• Motivations for the sale and purchase of naming rights and title sponsorship
• Deterrents to involvement in the market, and fan resistance to naming rights sales
• Properties seeking partners and the business sectors most commonly buying rights
• Achieving best fit between property and sponsor
• Activation strategies
• Evaluation and valuation
• Exit strategies and legacies

You will benefit from key numbers in over 50 charts including:

• Top deals done by sector, sport and country
• Most valuable deals over the past 5 years
• Proportions of named stadia in different sports and markets
• Naming rights and title sponsorships by value and asset type

* Get PowerPoint slides of key findings *

As an optional extra, we are also offering a package of slides summarising the key knowledge in the report.

With 34 tables in 40 slides, we have extracted the key data points and put them into a PowerPoint presentation for you. This is provided ready-to-go and packaged as a white label product for you to use for your own purposes

Who will benefit from this report

Rights holders, sponsor seekers, brands, agencies, federations, clubs, teams, leagues, tours (esp. golf, motor & cycling), event organisers / owners, marketing organisers, academics, lawyers and anyone involved in the decision making process around sponsorship naming rights.