The sport business market in the Middle East is unique because it can offer companies access to Western, Arab and Asian sporting competitions. Sport in the region is currently enjoying a very high profile, as governments actively push participation and many states bid to host major sporting events to help them attract cash, rich tourists and corporations to the region. Therefore millions of dollars are pouring into infrastructure projects and bids for sports events. Their efforts have already secured major events in many sports and in 2006 the region will host the 2006 Asian Games.
The Middle East: Opportunities in the Business of Sport is a unique report that will bring you right up to date with sport business developments in the region. Each section finishes with a summary of the current sport business opportunities that could be exploited.
What you will learn from this report:
- Suppliers to the sport business industry will learn what opportunities exist in 14 key countries in the Middle East, including infrastructure projects, event management opportunities and sponsorship
- Learn exactly what the region could offer you in terms of hosting events, generating new revenue streams and reaching new participants and fans
- Non-sport business will learn how or whether getting involved in sport in the region could offer them a cost effective way to promote their services
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| mideast_sum.pdf | 908.54 KB |
