Ancedotal reports form China present a picture of a hugely expanding lottery and gaming market. The growth rates quoted are absolutely extraordinary and the opportunities both lucrative and attractive to foreign based operators. The difficulty is 3-fold: first, to verify the accuracy of the reports, second, to identify where among China's vast population that growth is taking place and third to formulate market entry strategies to take advantage of the opportunities this growth brings. Until now outsiders have had to rely on patchy evidence and trial and error but despite this several have made significant inroads. Now for the first time, we can make available to operators in a single publication all the information you need.
The Business of Lottery and Gaming in China is the only source which combines official figures from the Chinese government with data from underground operators and police sources. This is the only reliable source of information on a range of measures including: - growth rates, percentage and numerical increases, numbers of players and amounts spent - geographical information - discover which regions, cities and towns are expanding fastest and which are dominated by strong local operators - player demographics including age, class, purchasing power and the favourite games of each - most popular games and game formats plus comparative figures for online versus offline gaming Don't miss the chance to explore and enter the world's fastest growing gaming market. Order The Business of Lottery and Gaming in China today and grab the tiger's tail.
