SportBusiness.com

The Business of Formula One: Vol 1 & 2

Submitted by admin on Wed, 30/08/2006 - 12:02

Tagged in Brands and Marketing, Events, Media, Events, Finance, Sponsorship, Technology & TV Rights

Bernie Ecclestone,
Chief Executive, Formula One Group

“F1 is an important and unique business and this report gets right to the heart of it. It shows you how to place the most effective investments and maximise returns. As the sport is moving forward at such a rapid rate this is invaluable. Well worth reading to stay in pole position.”

Formula One is a global industry generating over $4 billion per year. The sport’s commercial rights alone produce $1 billion in annual revenue and its top teams run on budgets of over $400 million, backed by global corporations. The F1 World Championship is the most widely watched annual sports event in the world, with 580 million unique viewers per year. And it is still expanding. In the last few years there have been races in China, Turkey and the Middle East for the first time and countries such as India, Mexico and South Africa are keen to get on the calendar. There are many opportunities still to be exploited.

Simply an essential tool for professionals comtemplating investment, as well as established players within the industry, The Business of Formula One:

Explains the mechanics of investing in Formula One, from the point of view of the teams, the sponsors, the suppliers, the circuits and the driver managers
Demystifies the complex Formula One community and answers all the important questions for those contemplating a business relationship with the sport
Interviews the key people on the business side of Formula One
Presents detailed case studies examining organisations' experiences of investment in Formula One
Provides the statistics behind Formula One's global appeal
Assesses the impact of Formula One's new and existing markets and looks at where it is heading
Forms an all-in-one reference tool for the business and corporate aspects of the sport.

The Business of Formula One is so comprehensive that it's published in two volumes. These can be bought either individually or as a discounted set and you can read more about these volumes below.

Volume One: The Sport, the Teams, the Drivers and the Media:

Looks into the history of F1's great wealth, finding out how revenue is made and divided
Reveals the ownership, management and structures of all F1's teams
Unearths the costs of breaking into the sport, helping you to target your marketing better and avoid mistakes
Delves into the media, explaining what history shows and what possibilities lie ahead
Explores the complex but rewarding area of licensing and merchandising
Assesses key changes within the sports industry and provides expert insight into the opportunities for the future.

Volume Two: The Market, the Sponsors, Hospitality and the Races:

Reveals how the power is shared between key players, the demographics of the fan base and why the sport attracts such substantial investment
Highlights the benefits for sponsors, presenting the facts you need to know, such as costs and timelines involved
Shows you the role of hospitality and how it could benefit your business
Uncovers the infrastructure of current races and shows you how to secure a place on the F1 calendar
Informs you of the challenges facing F1, how the sport is surmounting these and what lies ahead for the future.

What the experts say...

Max Mosley,
President, The FIA

“Although the FIA is not responsible for the commercial side of Formula One and functions solely as the regulator, we are glad to see this important subject dealt with seriously by a responsible publication. This is probably the first ever in-depth analysis of Formula One business and as such must be welcomed by everyone who values the sport.”

Flavio Briatore,
Managing Director, Renault F1 Team

“This report provides a comprehensive insight into the universe of Formula 1, and the opportunities offered to investors by every aspect of the business. It is a fascinating and invaluable insight, into how our industry works and how it can be leveraged.”

Jean-Christophe Babin,
CEO, TAG Heuer

“The F1 SportBusiness report is the major tool for a company like TAG Heuer to monitor its return on Formula 1 investments as well as plan for the future and optimise its initiatives. After 37 years in Formula 1, TAG Heuer is a living example of Formula 1 commercial power and will continue to invest in the field all the more since the F1 SportBusiness manual provides down-to-earth operational guidance.”

Juan Carlos Perez,
General Manager Global Sponsorships,
Shell

“The Business of Formula One Report is an essential tool for potential sponsors looking to invest in F1 and for existing sponsors to maximise their returns. It is an ideal manual for navigating the investment process and should bring even more to the commercial strength of F1.”

Ian Carter,
CEO, Hilton International

“The report provides a valuable one-stop insight into the business of F1 and is an essential tool for Hilton International as a relative new-comer to the industry. There is a wealth of information to assist with optimising commercial opportunities in all areas of the F1 industry.”

Dr. Christoph Walther,
CEO, CNC AG

“This is the most authoritative report yet on the commercial, organisational and operational aspects of Formula One. Highly recommended reading for anyone involved - or considering getting involved.”