SportBusiness.com

Sustainable Sport, a new intelligence report from SportBusiness, shows how this challenge can be met by sports organisations and their leaders positioning them as proactive partners in the environment.

The carbon footprint of sport is relatively modest but sport, as part of life, is inextricably linked to environmental concerns in ways which bring both opportunities and threats. The future of sport too is affected as a degraded environment is not one where elite athletes can thrive. Reduced access to clean pen spaces curtails participation at the grassroots and among the young people on whom that future depends.

Sport has the chance to play a leading role on the world stage influencing the opinions of both global leaders and the public at large. Taking on this role will bring significant benefits to sports organisations and their leaders. The ability to communicate at all levels coupled with the association with health also makes sport a powerful vehicle to deliver environmental messages on behalf of sponsors. This will become increasingly important as major corporations come under pressure to demonstrate they are green.

Sustainable Sport shows how to navigate the complex landscape of governmental and activist communities and to understand the environmental concerns of consumers. Take this opportunity to deliver a platform for sponsors to showcase their environmental credentials.

This report has been compiled with the practical needs of sports organisation firmly in mind. Anyone responsible for a sports event, a stadium or venue, a team or a federation will find plenty to take on board.

With case studies from NFL, NHL, IOC with both summer and winter games, FIFA, FIA, MotoGP, PGA and many others, Sustainable Sport presents a comprehensive resource. Of course the burden of environmental pressure falls somewhat unequally in sport so this report will be of particular interest to:

• Organisers of mega events, world and regional championships and competitions
• Those tasked with charting the future forsnow sports and other winter sports
• Developers, designers, architects and operators of new stadia and existing sport venues
• Federations, teams and track operators in motor sport
• Policy makers responsible for leading and shaping sport’s response to the challenges of becoming sustainable
• Those responsible for developing environmentally sensitive match-day programmes