Sports venues are essential for generating revenue from ticketing, hospitality, naming rights and concessions.
Commercially-focused venue owners and operators are realising that bigger is not always better. They are developing quality facilities that generate a higher yield and enhanced fan experience, rather than simply attempting to maximise seating capacity.
This year has already seen, to the benefit of the sports industry, investment of €1.4bn in the development of 10 stadia for the FIFA World Cup Germany 2006, whilst the opening of the NFL Arizona Cardinals' new $355 million stadium – complete with sliding roof and pitch – is expected to herald a new era in venue design.
Quite simply, stadia and arenas are the key strategic asset for sports promoters and rights holders. In terms of costs and revenue generation, these facilities represent the largest – as well as the highest risk – investment for clubs and franchises.
Stadia and Arenas: Maximising the Value of Venues is essential reading for owners, operators and users of stadia and arenas. It offers insight and strategies that will help you to increase revenue and visitor numbers to existing venues, as well as detailing opportunities for those considering or planning refurbishment and new build projects.
This report will help you to:
- Keep up to date with the most recent developments in the design and construction of new build and refurbished venues
- Understand the emerging trends in the stadia and arenas market
- Discover the sources of finance, including naming rights, available to fund development projects
- Acquire and retain customers using ticketing systems and customer relationship management
- Use sponsorship and advertising opportunities to get the most from venues
- Generate revenue from non-sports events
- Explore value-adding opportunities for organisations considering or planning refurbishment and new build projects
- Maximise event day revenues from ancillary products and services
- Boost visitor numbers to existing venues
...and a great deal more.
" A comprehensive and timely report, Stadia and Arenas: Maximising the Value of Venues provides readers with a wealth of important insights into the processes and opportunities required to maximise stadia asset revenues. Required reading for those involved in managing sports venues. "
Frank Saez, Vice President, Comperio Research
