SportBusiness.com

Your single source of sponsorship leads and clients

Sponsorship sales specialists are renowned for their little black books of contacts among major brands. These closely-guarded contact books represent millions of pounds, dollars, euros or yen of sponsorship deals and clients and many careers have been built on their contents.

Now this exclusive information is available to everyone with the Sponsorship Decision Makers Yearbook.

Complete with full details of 500 sponsoring companies, almost 1000 decision makers worldwide and details of over 1800 sponsorship deals, this resource is your essential industry guide.

Put yourself on a level playing field

Sometimes it feels like the world isn’t fair. The biggest sports properties have the funds to invest in trawling the world for sponsors and the biggest agencies have whole teams dedicated to tracking sponsors.

Now everyone can get on terms with the Sponsorship Decision Maker’s Yearbook.

For rights holders, federations, clubs, teams and leagues this is your single reference guide to hundreds of sponsors with a proven track record of promoting themselves through sport. Not only that, it gives you details of what event each sponsors, what they are trying to achieve and crucially when they are due to renew.

So much of the legwork is taken out of identifying and contacting sponsors that you will have more time to perfect your pitch. When you get in front of them, not only will you know their full sponsorship history but you will have a clear idea of what they are trying to achieve too.

The Sponsorship Decision Maker’s Yearbook will not close the deal for you but it will put you in the perfect position to boost your sponsorship revenues.

An essential agency tool too

The ranks of regular sponsors have been radically altered by recession and new brands are emerging every month from immature new markets. Many agencies find these companies are fertile ground for new business development as they are very keen to gain activation advice and expertise.

The Sponsorship Decision Maker’s Yearbook delivers contact details for clients in 30 countries around the world. It will also point the way to head office executives controlling many more. Discover which sports they favour, when they agreed their deals and when they will be looking to renew or move on.

The Sponsorship Decision Maker’s Yearbook is your eyes and ears in the world’s leading sponsorship markets and a great tool to match your ambitions.