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It is the best job in the world but with high stakes and high pressure. Sports event management is a multi-discipline activity with organisers required to be effective across many commercial areas.

Sports Event Management: The Ultimate Industry Guide is an in-depth and comprehensive report designed to help all those involved in major sports events realise their true potential.

There are a huge range of opportunities around major sports events and this report will help you to navigate them. For suppliers too, the chance to become an intrinsic part of the team is a real one with many benefits and this report will help unlock those too.

For major event organisers Sports Event Management: The Ultimate Industry Guide will provide powerful insights into the technical and commercial aspects of sports events. Optimise your revenues, manage your costs and deliver what federations, broadcasters, athletes, sponsors and fans are looking for.

With sports events there are no second chances. Use this report to:

• Plan for success
• Recruit and manage the winning event team
• Deliver commercial revenues from:
  o    Media rights sales
  o    Sponsorship
  o    Ticketing and hospitality
  o    Licensing and merchandising
• Ensure sustainability
• Develop effective media relations
• Manage safety and security

For suppliers to the events industry Sports Event Management: The Ultimate Industry Guide will help you:

• Track opportunities in major sports events
• Tap into the tendering and procurement cycles
• Understand how to become true event partners
• Balance cash versus value-in-kind contracts

Learn from the experts.

Sports Event Management: The Ultimate Industry Guide draws on the real-life experience of those involved in Olympics, FIFA World Cup, Euros, IAAF Worlds, Formula 1 Grands Prix, Tour de France and many more.

Gain from the combined experience and expertise of:

• Stacey Allaster, President, Sony Ericsson WTA Tour
• Paul Bush, CEO Event Scotland
• Luis Carulla, Marketing Manager, IAAF
• Dave Crump, Business Development Director, Avesco Group
• Jacob Erol, Director of National Associations, UEFA
• Jonathan Gregory, Marketing and Commercial Director, Wembley Stadium
• Jack Groh, Director, Environment Program, NFL
• Mick Hickford, Head of Special Projects, Transport for London
• David Hornby, Commercial Director, Visit London
• Tom Johnson, Event Brand Manager, ECB
• Paul Keating, Director, Delta Sound
• Patrick Loy, Events for London Manager, Greater London Authority
• Timo Lumme, Director of Television and Marketing, IOC
• Simon Morton, Senior Events Consultant, UK Sport
• Jeff Protheroe, Project Manager, Capita Symonds
• Nigel Rushman, CEO, Rushmans
• Professor Simon Shibli, Sport Industry Research Centre, Sheffield Hallam University
• Ben Vickery, Principal, HOK
• David Zolkwer, Director of Public Events, Jack Morton Worldwide

This invaluable resource guides through the bewildering array of moving parts in the modern sports event. Sports Event Management is the essential reference tool for anybody working in sports event management.