SportBusiness.com

SportBusiness in Numbers is our best-selling report delivering valuable, hard-to-find data and insight from the top research consultancies across the world. Whether it is sports finance, sponsorship, events or TV rights, this report is the must-have reference resource for any serious professional in the industry.

In the uncertain world of the business of sport, errors can easily be made, and at a time when economic forecasts seem to change with the wind you need something you can rely on. SportBusiness in Numbers reports the key numbers on which you can base plans, strategic moves and navigate the choppy waters.

"SportBusiness in Numbers is a must-have source of data for all those who really want to understand the sector trends and behaviour. It's also a great tool to support our day-to-day decision making"

- Chris Akers, Sports Resource Group Chairman, Director of Convers Sports Initiatives & Former Chairman of Leeds Utd.

Whether you are preparing a pitch to new clients, creating new strategies to develop your business or need benchmark data to help you clinch a deal, this report provides an unrivalled compilation of data that you will continue to use on day-to-day basis.

SportBusiness in Numbers Volume 4 draws on the research data from these leading providers:

• comScore
• Deloitte Sports Business Group
• Eurodata TV Worldwide
• Fathom Financial Consulting
• Formula Money
• futures sport + entertainment
• IEG
• IFM Sports Marketing Survey
• Ipsos MORI
• MasterCard Worldwide
• PricewaterhouseCoopers
• SMG YouGov
• SPORT+MARKT
• SportBusiness Intelligence
• TSE Consulting

Building on the main cornerstones of its previous editions, this fourth edition has updated key data such as spend on sponsorship and TV rights deals, the consumption of sport on television. And new numbers for this year:

• Eurodata TV Worldwide provides a comprehensive round up of television audiences for sport in all the major markets plus a summary of TV viewing for the 2010 World Cup and Winter Olympics
• MasterCard Worldwide, official payment system of the 2011 Rugby World Cup, conducts an in-depth economic impact study of the two major annual events in rugby union: the Six Nations and Tri Nations
• Formula Money, the annual data report on the business of Formula One, outlines the best-exposed team sponsors in the sport and records the ROI from investing in grands prix
• ComScore provides a rich picture of the consumption of mobile data for sport across countries, handsets and demographics in the UK in 2010
• A special summary of surveys which take the temperature of the sports marketing sector that indicate the changing views on sponsorship both from consumers and decision-making executives.

If you need to know:

• How much money is invested in sports sponsorships across the world
• What broadcasters pay to show sports events and how many people watch them
• The rationale behind the decisions made by major sport sponsors from the UK, Europe, North America and Asia.

Then you need SportBusiness in Numbers Volume 4.

*PDF versions are available to order on request, please contact infoteam@sportbusiness.com or +44 (0) 207 954 3514.