Do you need to know:
- How much money is invested in sports sponsorships across the world?
- What broadcasters pay to show sports events and how many people watch them?
- How many people participate in sport and how many people attend sports events?
Don’t know? You need SportBusiness in Numbers 2009-10.
Back for its third edition, SportBusiness in Numbers is the essential reference for anyone involved in the business of sport. Whether you are preparing a pitch to new clients, creating new strategies to develop your business in the coming year or need benchmark data to help you clinch a deal, this report provides an unrivalled compilation of data which you will continue to use on day-to-day basis.
SportBusiness in Numbers is SportBusiness Group’s best selling report. Our buyers know that they are getting valuable, hard-to-find data and insight from the top research consultancies across the world which they can use to inform their business decisions. The report also offers a unique breadth, covering all the major sectors in the business of sport – brands and marketing, media, participation and event hosting and bidding.
The report draws on the research data from leading providers:

The report builds on the main cornerstones of its previous editions, updating key data such as spend on sponsorship and television rights deals, the consumption of sport on television and the internet. And new for this year:
Eurodata TV Worldwide provides a comprehensive round up of television audiences for sport in all the major markets plus a summary of TV viewing for the Olympics and Euro 2008
IFM Sports Marketing Surveys analyses the participation levels of sport around the world and highlights which sporting events are most popular in each market
A special summary of surveys which take the temperature of the sports marketing sector which indicate the changing views on sponsorship both from consumers and decision-making executives.
Acclaim for SportBusiness in Numbers 2008
"SportBusiness in Numbers is an outstanding resource and guide to best understand the numerous global markets in sports business today" – Nick Stamm, Assoc. Director Marketing and Communciations, STATS LLC.






