SportBusiness in Numbers is back and it’s bigger and better than before. First published in 2007, SportBusiness in Numbers provides all the key data you need from the business of sport. The 2008 edition has a new look, more graphs, charts and tables as well as new data from new contributors on top of updates on the important numbers from the last edition.
About to plan your growth strategy? New for 2008, don’t miss out on forecasts on the sports industry, with sector-by-sector breakdowns analysing gate revenue, television rights and sponsorship and merchandising spend until 2012. Planning to invest in a particular market? Market-by-market forecasts are also provided.
As well as this, SportBusiness Research Services has compiled the key information on the biggest sports events of the last 12 months – the rugby World Cup and cricket’s Indian Premier League. There is also a section on football’s Euro 2008 tournament, looking at sponsors and audience ratings.
Brand new for 2008 is an analysis of the top sports websites in the major markets and a look at the booming fantasy gaming industry. All this on top of the latest data on sponsorship, television rights and audience ratings, sports participation figures and attendances for the major leagues and competitions.
The report draws on the research data from leading providers:
The report looks into the all-important numbers in the sponsorship sector:
• Worldwide trends on sponsorship spend
• Breakdowns of sponsorship spend by region
• The top 10 industries sponsoring sport
• The top 50 sponsorship deals of 2007 and how much they were really worth
• The top 50 sponsors in 2007
• The top 10 Sponsorship by category – sports, arts and entertainment
• The top 10 most sponsored sports
Trying to close a TV rights deal? SportBusiness in Numbers will give you:
• The top 10 sports properties by global television revenue
• The top 15 most watched sports events globally
• The top 10 deals of 2007 worldwide
• The top 10 deals in Europe, the Asia-Pacific, the US, Canada and Latin America
• The top 10 most watched events in the leading markets: France, Germany, Italy, Spain, the UK and the USA
With expert commentary on this and so much more, SportBusiness in Numbers 2008 is an essential ready reckoner for serious players in the business of sport.






