SportBusiness.com

As consumer habits and technology continue to advance at an unprecedented pace, so the world of sponsorship has to move too. Brands and sports properties need constantly to do new things to ensure sports marketing remains the very best route to connect with customers.

One of the most efficient ways to introduce rapid innovation is to review what works in other places and this is where Sponsorship Works 2010 (published May 2010) can help.

Now in its 6th edition, Sponsorship Works brings you over 20 brand new case studies from sports marketing around the world and across different sports. Each case study contains details of the strategy behind the sponsorship, what the brand set out to achieve and why the property was chosen. It provides an anatomy of the deal and focuses particularly on how it was activated.

Case studies for 2010 include:

• Guinness Premiership
• Coca-Cola and Destapados
• Team Astana and LIVESTRONG Global Cancer Campaign
• Lloyds TSB Local Heroes
• The Co-operative and England Netball
• Panasonic and Toyota F1
• Mazda and North Melbourne Football Club
• Betfair and the Ashes
• Castle Lager and the Lions Tour 2009
• Hilton Hotels and Lewis Hamilton
• Aegon and the Lawn Tennis Association
• T-Mobile and BM
• San Remo and Australia Netball
• Evian and Wimbledon
• iShares Sailing
• Visit Malta and Sheffield United
• MTN8 and MTN Telecoms
• HSBC and Women’s Champions 2009
• SA Brain and Welsh Rugby Union
• "Text & Win to Meet the Champion” Barclays ATP World Tour Final
• Bacardi Limited and Champions Drink Responsibly

We look behind the scenes at execution and show what each sponsorship achieved bringing you the complete package from strategy to measurement.

Highlights of Sponsorship Works 2010 include case studies from Sailing and Cycling, Tennis and Netball, Football, Rugby and Motorsport. It brings you world beaters from experienced European and US markets and new ways of connecting with South Africa, Latin America and Asia. And it demonstrates how the leading brands are connecting internationally through the Olympics, Formula 1 and the Football World Cup.

Despite the effects of recession, sport has been used as a platform for an increasing array of diverse brands and sectors. Sponsorship Works 2010 demonstrates the power of sports marketing across financial services, consumer electronics, hotels, beverages, energy, insurance and gambling.

After a foreword from new sponsorship power brand LG, we back up the case studies with an section providing many of the key numbers in the industry.

Sponsorship Works 2010 is the essential casebook for brands, agencies and rights holders. Order your copy today and make sure sponsorship works for you.