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Sponsorship Works 2011

This must-have report allows you to benchmark yourself against others, see how different markets react and learn practical direct lessons for your organisation.

With 20 brand new sports sponsorship case studies from some of the biggest brands, agencies and properties in the world, you get a rare behind the scenes look at full sponsorship campaigns from planning through to evaluation.

Sponsorship Works 2011 includes case studies from:

• Castrol & FIFA World Cup
• Pfizer Canada & Canadian Paralympics Team
• The UEFA Champions League Trophy Tour presented by UniCredit
• Stats & New York Life introduce ‘New York Life Protection Index’ for NFL
• QBE European Operations & Premiership Rugby
• Total Argentina & Boca Juniors
• Puma Ocean Racing
• Etisalat & FC Barcelona
• EDF & Swimming
• plus many more...

To help you maximise your sponsorship potential, each case study is broken down so you can see the details of the strategy behind the sponsorship, what the brand set out to achieve and why the property was chosen.

We show you the anatomy of the deal and focus particularly on how it was activated and measured so you can see what works and what doesn’t to avoid any pitfalls and mimimise your own risks.

The case studies are backed up with a section that provides you with key industry data on the hot topics of naming rights, banking sponsorships, kit supplier deals as well as a focus on Brazil, the country that will be at the heart of the sport industry in the coming years.

Sponsorship Works 2011 demonstrates the power of sports sponsorship across a number of different sectors, including financial services, consumer electronics, beverages, energy, insurance and online gaming.

This is an essential report and will serve as an invaluable reference manual for anyone involved in sports sponsorship or marketing.

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For the synopsis of this unique data-packed resource, or for PDF options please contact our team on infoteam@sportbusiness.com or +44 (0) 207 954 3514.

If you would like to receive an invoice please email bee.padhiar@sportbusiness.com or call +44 (0) 207 954 3414.