Ticketing is a key income stream for many professional sports teams with tickets and other event day income representing up to 42% of total turnover for some of Europe’s largest football clubs. In North America, the average NFL game draws 67,354 spectators, while the MLB New York Yankees receive $145 million in revenue from gate receipts alone.
However, many sports promoters are experiencing – or are becoming more concerned about – declining live attendances. Fans are not only expressing antipathy about the perceived value for money, but are now able to enjoy an ever-increasing choice of leisure activities, including 24 hour televised sport. Audience development has therefore become a priority for those proactive owners and managers who are adopting more robust customer acquisition and retention programmes.
A new lifeline for the sports industry, this vital resource will help you to:
- Learn from examples of best practice in customer relationship management
- Enhance your customer experience using ticketing management systems
- Optimise your pricing to maximise revenue and avoid a half empty stadium
- Gain strategies for retaining vital season ticket holders and attracting new ones
- Utilise practical solutions to minimise the effects of touting and scalping
- Apply the best pricing strategies for different scenarios
- Improve customer relations and increase ticket revenues
...and a great deal more.
Maximising Revenue from Ticketing and CRM offers insight and new opportunities for increasing live audiences and ticketing revenue, whether for a one-off event or to establish a sizeable and loyal customer base season-by-season
Enjoy this exclusive resource and bring your ticketing strategy up to date.
| Attachment | Size |
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| Maximising Revenue from Ticketing and CRM.pdf | 48.82 KB |
