Only three months into 2010, questions have been raised as to what will shape the TV market for the rest of the decade.
Vancouver 2010 is re-writing the record books to become the biggest Winter Games in the history of the Olympic movement.
Bernie Ecclestone on how a year of high-octane competition has been great for F1. So too has the intrigue and the controversy.
Online gaming is driving spend in sports. But will the legislators derail the gravy train? By Matthew Glendinning.
Kevin McCullagh examines the growing impact on sports, cities, and sponsors of mass participation events.
As European football prepares for its big kick-off we assess the financial challenges facing the continent’s Big Five leagues.
Richard Gillis on the commercial triumph of the 2009 Lions Tour to South Africa, before a game was even played. The success of future tours though depends on the enduring competitiveness of the Lions on the field of play.
Kevin McCullagh spoke to Euroleague Basketball about how the competition has become the continent’s top basketball prize, and how it hopes to take the sport in Europe to the next level.
SportBusiness asked four sponsor members of the European Sponsorship Association about the organisation’s role and the issues facing the industry today.
Effective sponsorship has always been dependent on a combination of creativity and rigorous objective setting and measurement. The maxim has never been more true than now. By Andy Fry
