Does the deal change the dynamics of rights negotiations and the relationship between sports and sponsors?
What lessons will brands take from his sponsorship fallout and will it have a lasting effect on the way the sector operates?
The last two decades have been momentous ifor sports TV. But, what have been have been the most crucial developments?
Will social networking inevitably mean shifting brand focus/spend to sit-back and watch sports?
Does Real Madrid’s splurge on a new generation of Galacticos represent a shot in the arm for football or the kiss of death?
