I was asked what I thought about the recession...
I thought about it and decided not to take part
- Sam Walton, Founder of Walmart
Don't reduce your marketing spend:
- In a recession business is more competitive than ever.
- In a shrinking market, Gain for one business has to equal loss for another, you can't all gain.
- You have to make your Share of Voice greater than your Share of Market
- Go Digital; it's targeted, ad copy is very low cost production, you get a measureable response
Please contact Adam Colthorpe on +44 (0) 207 954 3478 or email adam.colthorpe@sportbusiness.com for more information
Advertising Methods
(1) Cost Per Month
Cost per month is a flat-rate method of advertising where you pay the same each month regardless of number of impressions or clicks on your advert. This is good for people who need to know how much they are going to be paying out each month and want the advert to be shown all month.
(2) Cost Per Click (CPC)
Cost Per Click (CPC) is a method of advertising where you only pay for the people who clicked on your advert and were redirected to the landing page of your choice (normally your own website). This works like an auction, where the adverts are optimised to display more of the best performing adverts. You get to set how much per click you are willing to pay and a maximum cost to you and our system will automatically optimise the delivery of your adverts
(3) Cost Per Thousand (CPM)
Cost Per Thousand (Cost per Mille, CPM) is a 
method of advertising where you pay for the amount of times your advert is shown. This is also an optimised system where you can set the price you pay per thousand impressions. Your adverts will be delivered through our advert management system and can be optimised to display evenly over the total time period of your campaign, or as fast as possible.
Geographic Targeting
A very exciting development of our new advert management system is that we can also now target website visitors by Geography (Country, region or state, metro and city). This means you can choose specific areas where your advert is shown. You can localise your advert for different markets and languages. You can take the power and reach of SportBusiness.com and use it on a local level.
What are the options?
We offer:
- Full Banner advertising (468x60 pixels) at the top of the page on a cost per month basis
- Button2 advertising (120x60) on the right hand side on cost per month,
- New to SportBusiness.com we are offering Vertical Banners (120x240)
- and MPU/Medium Rectangles (300x250) giving you much more space to get your message across.
Please contact Adam Colthorpe on +44 (0) 207 954 3478 or email adam.colthorpe@sportbusiness.com for more information
