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 <title>Eurosport draws 49 million viewers for French Open tennis</title>
 <link>http://www.sportbusiness.com/news/166964/eurosport-draws-49-million-viewers-for-french-open-tennis</link>
 <description>49 million different viewers watched Eurosport&#039;s coverage of the French Open tennis from May 25 and June 8.</description>
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 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sport/tennis">Tennis</category>
 <pubDate>Wed, 11 Jun 2008 09:43:55 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
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 <title>Champions League provides ratings boost for ITV</title>
 <link>http://www.sportbusiness.com/news/166853/champions-league-provides-ratings-boost-for-itv</link>
 <description>Live coverage of the Champions League final penalty shoot-out was the most watched TV moment of the year in the UK so far, according to commercial broadcaster, ITV. </description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-kingdom">United Kingdom</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sport/football-soccer">Football Soccer</category>
 <pubDate>Fri, 23 May 2008 10:10:58 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
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 <title>IPL opener exceeds TV expectations</title>
 <link>http://www.sportbusiness.com/news/166673/ipl-opener-exceeds-tv-expectations</link>
 <description>The opening match of the Indian Premier League Twenty20 cricket tournament attracted twice as many Indian television viewers as expected. </description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/india">India</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <category domain="http://www.sportbusiness.com/sport/cricket">Cricket</category>
 <pubDate>Wed, 23 Apr 2008 11:45:18 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
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 <title>Rally Ireland achieves record audience</title>
 <link>http://www.sportbusiness.com/news/166653/rally-ireland-achieves-record-audience</link>
 <description>Rally Ireland attracted the biggest television audience for a World Rally Championship event in 2007, with 62 million viewers in over 180 countries.  </description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/ireland">Ireland</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <category domain="http://www.sportbusiness.com/sport/motorcycling">Motorcycling</category>
 <pubDate>Mon, 21 Apr 2008 12:40:59 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
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 <title>Eurosport 2 reaches 30 million mark</title>
 <link>http://www.sportbusiness.com/news/166613/eurosport-2-reaches-30-million-mark</link>
 <description>Pan-European broadcaster, Eurosport 2, passed the 30 million home mark, three years after its launch. </description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/europe">Europe</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <pubDate>Mon, 14 Apr 2008 10:13:49 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
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 <title>Eurosport Group expands in Central &amp; Eastern Europe</title>
 <link>http://www.sportbusiness.com/news/164220/eurosport-group-expands-in-central-eastern-europe</link>
 <description>The Eurosport Group agreed a deal with RCS &amp; RDS, a telecoms service provider in Central &amp; Eastern Europe, to extend distribution of Eurosport 2 within the CEE territory.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/europe">Europe</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <pubDate>Mon, 18 Feb 2008 10:16:39 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
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 <title>Super Bowl breaks US TV sport record</title>
 <link>http://www.sportbusiness.com/news/164143/super-bowl-breaks-us-tv-sport-record</link>
 <description>The US Super Bowl attracted over 97.5 million viewers on Sunday, making it the second most watched television programme in American broadcasting history. </description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <pubDate>Wed,  6 Feb 2008 11:15:15 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
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 <title>Rugby and handball knock football off Euro Viewing perch</title>
 <link>http://www.sportbusiness.com/news/163942/rugby-and-handball-knock-football-off-euro-viewing-perch</link>
 <description>Football was knocked off the top of the sports viewing charts in the majority of television markets across Europe in 2007, according to the annual survey by TV Sports Markets. </description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/europe">Europe</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sport/football-soccer">Football Soccer</category>
 <category domain="http://www.sportbusiness.com/sport/handball">Handball</category>
 <category domain="http://www.sportbusiness.com/sport/rugby">Rugby</category>
 <pubDate>Thu, 31 Jan 2008 09:53:18 +0000</pubDate>
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 <title>Super Bowl, the world’s most watched live TV sports event in 2007</title>
 <link>http://www.sportbusiness.com/news/163370/super-bowl-the-world-s-most-watched-live-tv-sports-event-in-2007</link>
 <description>The 2007 Super Bowl was ranked the world’s most watched live TV sports event last year according to Initiative Sports Futures’ ViewerTrack global trends report for 2007.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <pubDate>Thu, 17 Jan 2008 10:13:25 +0000</pubDate>
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 <title>Beijing 2008 could bring in first live one billion audience</title>
 <link>http://www.sportbusiness.com/news/163182/beijing-2008-could-bring-in-first-live-one-billion-audience</link>
 <description>The opening ceremony of the Summer Olympics in Beijing this year could become the first sporting event to attract a record total live audience of one billion, according to a report by global media communications agency Initiative Sports Futures. </description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/china">China</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sector/events">Events</category>
 <category domain="http://www.sportbusiness.com/sport/summer-olympics">Summer Olympics</category>
 <pubDate>Mon,  7 Jan 2008 11:08:28 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
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 <title>Record audience for England rugby semi-final</title>
 <link>http://www.sportbusiness.com/news/162744/record-audience-for-england-rugby-semi-final</link>
 <description>More than 12 million viewers in Britain – 51 per cent of the television audience - tuned in to watch England beat France in the Rugby World Cup semi-finals on ITV1. </description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-kingdom">United Kingdom</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <category domain="http://www.sportbusiness.com/sport/rugby">Rugby</category>
 <pubDate>Mon, 15 Oct 2007 10:25:15 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
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<item>
 <title>Broadcasters strike gold with Women’s World Cup final</title>
 <link>http://www.sportbusiness.com/news/162660/broadcasters-strike-gold-with-women-s-world-cup-final</link>
 <description>TV broadcasters in Germany and Brazil, the two countries that took part in the 2007 Women’s World Cup final, set new records, despite the unfavourable time differences.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/brazil">Brazil</category>
 <category domain="http://www.sportbusiness.com/country/germany">Germany</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sport/football-soccer">Football Soccer</category>
 <pubDate>Tue,  2 Oct 2007 09:47:56 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
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<item>
 <title>Eurosport tops sports internet list</title>
 <link>http://www.sportbusiness.com/news/162489/eurosport-tops-sports-internet-list</link>
 <description>Eurosport has topped a list of European internet sport content sites as measured by unique viewers according to new figures from ComScore.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/france">France</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <pubDate>Fri, 31 Aug 2007 05:54:46 +0100</pubDate>
 <dc:creator>cbritcher</dc:creator>
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 <title>SETANTA’S PREMIER LEAGUE KICKS OFF WITH A BANG</title>
 <link>http://www.sportbusiness.com/news/162374/setanta-s-premier-league-kicks-off-with-a-bang</link>
 <description>Irish-based pay-television broadcaster Setanta’s coverage of the English Premier League got off to an impressive start last weekend with its first live match, Aston Villa against Liverpool, attracting 377,000 viewers (3.7 per cent audience), according to exclusive analysis by TV Sports Markets.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-kingdom">United Kingdom</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sport/football-soccer">Football Soccer</category>
 <pubDate>Tue, 14 Aug 2007 08:52:08 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
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 <title>COMPERIO RESEARCH TO MONITOR COPA AMERICA</title>
 <link>http://www.sportbusiness.com/news/162064/comperio-research-to-monitor-copa-america</link>
 <description>Comperio Research, an IMG company, was appointed to monitor and analyse the worldwide television coverage of Copa América 2007 in an exclusive deal with Traffic Sports Marketing, who own all commercial rights to the tournament. </description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/sector/agencies">Agencies</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sport/football-soccer">Football Soccer</category>
 <pubDate>Fri, 29 Jun 2007 10:10:02 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
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</item>
<item>
 <title>TV AUDIENCE BOOM FOR WRC</title>
 <link>http://www.sportbusiness.com/news/161520/tv-audience-boom-for-wrc</link>
 <description>Commercial rights holder of the FIA World Rally Championship, ISC, says the latest TV audience statistics show the global audience for the sport has rocketed by 46 percent over the past five years.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/france">France</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <category domain="http://www.sportbusiness.com/sport/motor-racing">Motor Racing</category>
 <pubDate>Wed,  7 Mar 2007 06:23:33 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
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 <title>SUPER BOWL TV FIGURES SECOND BIGGEST IN ITS HISTORY</title>
 <link>http://www.sportbusiness.com/news/161355/super-bowl-tv-figures-second-biggest-in-its-history</link>
 <description>The Indianapolis Colts&#039; victory over the Chicago Bears pulled in the second biggest ever audience for the NFL showpiece – and became the third most-watched US show of all-time.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <pubDate>Tue,  6 Feb 2007 06:44:15 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
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<item>
 <title>BRAIN IMAGING FOR SUPER BOWL ADS</title>
 <link>http://www.sportbusiness.com/news/161253/brain-imaging-for-super-bowl-ads</link>
 <description>A technology company in the US is to use brain imaging equipment to show viewers&#039; responses to advertisements shown around this weekend’s Super Bowl.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <pubDate>Thu,  1 Feb 2007 06:18:36 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
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