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 <title>Vodafone in running to sponsor Fiji National Stadium</title>
 <link>http://www.sportbusiness.com/news/166852/vodafone-in-running-to-sponsor-fiji-national-stadium</link>
 <description>The Fiji Sports Council is expected to name a new sponsor of the National Stadium in Suva next week, with telecoms company, Vodafone Fiji, which already sponsors the Vodafone Arena at the National Stadium complex in Laucala is thought to be among those short-listed. </description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/fiji">Fiji</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <pubDate>Fri, 23 May 2008 10:06:10 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
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 <title>New Twins stadium adds $1.2 million in revenues</title>
 <link>http://www.sportbusiness.com/news/166694/new-twins-stadium-adds-1-2-million-in-revenues</link>
 <description>The Minnesota Twins new baseball stadium is set to generate between $1.2 billion and $1.5 billion in additional revenue for the club. 
</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/baseball">Baseball</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <category domain="http://www.sportbusiness.com/sector/stadia-facilities">Stadia &amp;amp; Facilities</category>
 <pubDate>Mon, 28 Apr 2008 10:28:19 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
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 <title>NBA&#039;s Bobcats strike naming rights and TV deal</title>
 <link>http://www.sportbusiness.com/news/166575/nbas-bobcats-strike-naming-rights-and-tv-deal</link>
 <description>NBA team the Charlotte Bobcats agreed a deal with Time Warner Cable for naming rights to the Charlotte Bobcats Arena and for TV distribution. </description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/basketball">Basketball</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <pubDate>Tue,  8 Apr 2008 10:07:17 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
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 <title>Juventus and Sportfive agree 15-year marketing partnership</title>
 <link>http://www.sportbusiness.com/news/166486/juventus-and-sportfive-agree-15-year-marketing-partnership</link>
 <description>Juventus and Sportfive Italia agreed a new long-term strategic partnership for naming and partial promotional and sponsorship rights for the club’s new stadium.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/italy">Italy</category>
 <category domain="http://www.sportbusiness.com/sport/football-soccer">Football Soccer</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Tue, 25 Mar 2008 10:20:11 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
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 <title>Chicago Cubs consider Wrigley Field naming rights deal</title>
 <link>http://www.sportbusiness.com/news/166332/chicago-cubs-consider-wrigley-field-naming-rights-deal</link>
 <description>Major League Baseball team, The Chicago Cubs, have been approached by at least three companies interested in purchasing the naming rights to the historic Wrigley Field ball park.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/baseball">Baseball</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Mon, 10 Mar 2008 10:50:03 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
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 <title>Naming rights deal for Giants, Jets stadium could set record</title>
 <link>http://www.sportbusiness.com/news/164167/naming-rights-deal-for-giants-jets-stadium-could-set-record</link>
 <description>Experts predict a deal for naming rights for the new New York Giants and New York Jets stadium to set naming rights records.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Mon, 11 Feb 2008 10:16:22 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
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 <title>Telstra stadium becomes the ANZ Stadium</title>
 <link>http://www.sportbusiness.com/news/163130/telstra-stadium-becomes-the-anz-stadium</link>
 <description>Sydney’s Olympic stadium has been renamed the ANZ Stadium in Australia&#039;s biggest ever naming rights sponsorship deal.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/australia">Australia</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Mon, 17 Dec 2007 10:49:20 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
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 <title>Telstra to end Sydney naming rights deal</title>
 <link>http://www.sportbusiness.com/news/163098/telstra-to-end-sydney-naming-rights-deal</link>
 <description>Australian telecoms company Telstra is to cut short its naming rights sponsorship of Sydney&#039;s Olympic stadium according to Australian media reports.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/australia">Australia</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <category domain="http://www.sportbusiness.com/sport/swimming">Swimming</category>
 <category domain="http://www.sportbusiness.com/sport/track-and-field">Track And Field</category>
 <pubDate>Wed, 12 Dec 2007 08:35:44 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
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 <title>New Jersey Nets to play at Izod Center</title>
 <link>http://www.sportbusiness.com/news/162692/new-jersey-nets-to-play-at-izod-center</link>
 <description>Clothing company brand Izod has won the naming rights to the Meadowlands arena, home the NBA’s New Jersey Nets.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/basketball">Basketball</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <pubDate>Fri,  5 Oct 2007 10:12:40 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
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 <title>New partnership for Lyon and Sportfive</title>
 <link>http://www.sportbusiness.com/news/162622/new-partnership-for-lyon-and-sportfive</link>
 <description>French Ligue 1 club Olympique Lyonnais agreed a ten-year deal with the Sportfive agency. Sportfive will help the club maximise revenues from its new stadium and aid the club’s international development. </description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/france">France</category>
 <category domain="http://www.sportbusiness.com/sector/events">Events</category>
 <category domain="http://www.sportbusiness.com/sport/football-soccer">Football Soccer</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Tue, 25 Sep 2007 09:22:34 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
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<item>
 <title>New Jersey Nets accepting bids for arena name</title>
 <link>http://www.sportbusiness.com/news/162616/new-jersey-nets-accepting-bids-for-arena-name</link>
 <description>The New Jersey Sports and Exposition Authority will find out today which companies are interested in buying the naming rights to the New Jersey Nets basketball team&#039;s 20,000 seat Continental Airlines Arena, at the Meadowlands sports complex.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/basketball">Basketball</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <category domain="http://www.sportbusiness.com/sector/stadia-facilities">Stadia &amp;amp; Facilities</category>
 <pubDate>Mon, 24 Sep 2007 10:41:07 +0100</pubDate>
 <dc:creator>nicolarogers</dc:creator>
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<item>
 <title>BEIJING TO PUT OLYMPIC VENUE NAMING RIGHTS ON MARKET</title>
 <link>http://www.sportbusiness.com/news/161668/beijing-to-put-olympic-venue-naming-rights-on-market</link>
 <description>China officials say they will put the naming rights of the 91,000-seater Olympic stadium in Beijing up for sale once the closing ceremony of the 2008 Games takes place.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/china">China</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <category domain="http://www.sportbusiness.com/sport/track-and-field">Track And Field</category>
 <pubDate>Tue, 10 Apr 2007 06:43:23 +0100</pubDate>
 <dc:creator>cbritcher</dc:creator>
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<item>
 <title>STEELBACK CONFIRMED AS TORONTO GP SPONSOR</title>
 <link>http://www.sportbusiness.com/news/161552/steelback-confirmed-as-toronto-gp-sponsor</link>
 <description>It was one of the worst kept secrets, but Steelback Brewery was yesterday officially confirmed as the new title sponsor of Champ Car’s Toronto Grand Prix.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/motor-racing">Motor Racing</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <pubDate>Wed, 14 Mar 2007 06:20:26 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
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 <title>TORONTO GP SET TO UNVEIL NEW TITLE SPONSOR</title>
 <link>http://www.sportbusiness.com/news/161547/toronto-gp-set-to-unveil-new-title-sponsor</link>
 <description>Steelback Brewery is today set to be unveiled as the new title of Champ Car’s Grand Prix of Toronto.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/canada">Canada</category>
 <category domain="http://www.sportbusiness.com/sport/motor-racing">Motor Racing</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <pubDate>Tue, 13 Mar 2007 06:22:23 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
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<item>
 <title>IRISH SPONSORSHIP MARKET TO TOP €100M IN 2007</title>
 <link>http://www.sportbusiness.com/news/161154/irish-sponsorship-market-to-top-100m-in-2007</link>
 <description>Rugby World Cup 2007, landmark new GAA deals and major sports events including the World Rally Championships and Seve Trophy are all set to push spend by businesses on major sponsorship in Ireland up to a new high of €103 million in 2007.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/ireland">Ireland</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sector/event-management">Event Management</category>
 <category domain="http://www.sportbusiness.com/sport/football-soccer">Football Soccer</category>
 <category domain="http://www.sportbusiness.com/sector/hospitality">Hospitality</category>
 <category domain="http://www.sportbusiness.com/sport/motor-racing">Motor Racing</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <category domain="http://www.sportbusiness.com/sport/rugby">Rugby</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Fri, 26 Jan 2007 09:33:50 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
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 <title>SPONSORSHIP SPENDING TO RISE AND RISE</title>
 <link>http://www.sportbusiness.com/news/161115/sponsorship-spending-to-rise-and-rise</link>
 <description>US companies plan to spend $14.9 billion on sponsorships this year, up 11.7 per cent from $13.4 billion in 2006, according to the IEG Sponsorship Report. </description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Tue, 23 Jan 2007 09:27:23 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
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 <title>DALLAS COWBOYS NAMING RIGHTS COULD HIT $300 MILLION</title>
 <link>http://www.sportbusiness.com/news/161091/dallas-cowboys-naming-rights-could-hit-300-million</link>
 <description>The NFL&#039;s Dallas Cowboys could bring in $300 million from a naming rights deal for its $1 billion new stadium.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/events">Events</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Mon, 22 Jan 2007 09:27:55 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
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