Badminton number one racket sport in England

mglendinning — Mon, 21 Jul 2008 10:33:41 +0100

Badminton is the number one racket sport in England according to research by the Sport Industry Research Centre (SIRC) at Sheffield Hallam University.

EURO 2008 demonstrates need to prepare for ambush marketing attacks

mglendinning — Wed, 25 Jun 2008 10:59:45 +0100

There is a strong likelihood that the Olympic Games will subject to ambush marketing attacks following several cases of ambush marketing at the UEFA European Championships, according to new research, released by the Centre for the International Business of Sport (CIBS).

Looking for a Hero

admin — Mon, 23 Jun 2008 10:27:17 +0100

Be part of the Ultimate Sports Marketing Agencies survey

msherlock — Thu, 28 Feb 2008 09:39:16 +0000

The April issue of SportBusiness International will include our most comprehensive survey of sports marketing agencies worldwide.

NZRFU signs up Ogilvy

msherlock — Fri, 30 Nov 2007 09:51:28 +0000

The New Zealand Rugby Union agreed a deal with Ogilvy as its exclusive advertising agency.

CHELSEA AND DISNEY IN SOCCER PARTNERSHIP

msherlock — Mon, 16 Jul 2007 07:29:52 +0100

Chelsea Football Club is teaming up with the world's leading entertainment company, The Walt Disney Company, in a long-term agreement. The move is part of Chelsea’s business strategy to become the world’s biggest club brand.

BEIJING FACES SIGNIFICANT AMBUSH MARKETING THREAT

msherlock — Mon, 23 Apr 2007 09:30:08 +0100

Ambush marketing activity from non-Olympic sponsors is set to be a significant issue for the Beijing Olympic organisers, according to research from Beijing-based consultancy R3 and CSM.

MERGER FOR AUSSIE RESEARCH FIRMS

cbritcher — Fri, 23 Feb 2007 06:17:50 +0000

Sports Marketing Surveys has further expanded its existing global research network with the merger of their Australian office with that of S-Comm Australia.