The deal will run through to the end of the 2012-13 season and will see the two parties collaborate across a wide range of commercial activities. Paddy Power will offer its market-leading range of innovative betting products to City fans via the club’s official website and also a specially created City microsite. Paddy Power is a major player in the gambling world with strong operations in the UK, Ireland and Australia. Thursday’s news follows on from August’s announcement that the Mansion Group would become the club’s international betting partner.
“We wanted to wait for the right partner with the right principles, especially when it came to how they intended to engage with our biggest asset, our fans,” said Ian Cafferky, Manchester City’s chief brand and commercial officer. “Not only do Paddy Power and football go hand-in-hand but, with their dynamic match-day odds and Money-Back Specials, we believe this partnership will provide real added value to our supporters’ match-day experience.”
Paddy Power himself added: “There are a lot of similarities between Manchester City and Paddy Power, with us both having established reputations for putting our fans and customers first, whilst rising to the top of the table in our respective fields. Paddy Power specialises in surprising and delighting punters and I really look forward to sharing our unbeatable betting value with the Manchester City fans.”
