The broadcaster announced in May 2011 that it would stage six X Games events around the world from 2013 in a move it claimed would transform the franchise into the largest action sports competition on the planet. ESPN has revealed it received initial approaches from more than 40 entities from 21 countries that were qualified to bid. Nearly 20 of these entities participated in a two-day workshop at the X Games in Los Angeles in August, which was designed to educate qualified applicants on the vision and long-term strategy of the X Games. Official bids were due on January 2.
Brazil appears favourite to secure at least one of three expansion slots after Rio de Janeiro, Sao Paulo and Foz do Iguacu were announced on the nine-city shortlist. The other contenders are Barcelona (Spain), Lisbon (Portugal), Munich (Germany), Quintana Roo (Mexico), Santiago (Chile) and Whistler (Canada).
“Action sports is unique in its participatory nature and passionate support around the world, and X Games represents the very best action sports competition, lifestyle and content,” said Russell Wolff, executive vice-president and managing director of ESPN International. “We’re thrilled with the response from cities around the world, and the strong interest in bringing X Games to a diverse collection of great cities. Our growth around the world has been driven by local relevance and in building a passionate connection between fans, our brand and our partners. The X Games is a key element of that growth into the future.”
ESPN, the creator of the X Games, will conduct meetings and site visits with each of the finalists over the next two months. In April, three cities will be selected to host the X Games from 2013-15, and they will work closely with ESPN to produce the events. The three new hosts will appear alongside Los Angeles, Aspen, Colorado and Tignes, France on the X Games calendar.
