The long-term relationship will see the Barclays Premier League club working with the global print and document management company to help raise its profile as a provider of services to businesses through brand affinity and engagement with Liverpool supporters. The partnership will also see Liverpool benefiting from Konica Minolta’s skills, experience and expertise in its role as the club’s official print and document management partner.
The agreement further enhances Liverpool’s official partner portfolio which already includes Carlsberg, Thomas Cook Sport, 188Bet, Jack Wolfskin, Bank of America, Maxxis Tyres, Lucozade, Park Inn by Radisson, Stanley and Tourism Turkey. Ian Ayre, Liverpool’s managing director, said: “We are excited about working with a brand that has such an innovative and fresh approach to business solutions and the club will provide Konica Minolta with significant brand visibility and access to our supporter base.”
Neil Dingley, Konica Minolta’s operations director and company secretary, added: “Our partnership with LFC supports our corporate vision of developing long-term partnerships that optimise mutual profitability as we will be able to improve efficiencies and reduce operational costs associated with managing print and document management for the club. At the same time, we will be able to raise our own profile in the B2B arena as the market leader.”
