Ahead of the start of the season this weekend, the NFL followed up its announcement of a new partnership with PepsiCo by securing a “multi-year” deal that will see the Courtyard by Marriott brand act as the official hotel sponsor of the League. Courtyard already has a four-year relationship with NFL Network, NFL.com and NFL Mobile from Verizon which will continue throughout the partnership.
“This is the marriage of two powerhouse brands,” said Brian King, senior vice-president of select service and extended stay brand management at Marriott International. “Our Courtyard customer loves sports and we are excited to offer them access to one of the world's most powerful professional sports brands.”
Financial terms of the deal have not been revealed, but the deal will include offers for Marriott Rewards members to NFL events both in the United States and abroad. Marriott brands will also be the “preferred choice” for the NFL's business travel and meetings. Keith Turner, the NFL’s senior vice-president of sponsorship and media sales, added: “We look forward to working with Courtyard and the Marriott portfolio to bring our fans and their customers closer to our game in unique ways.”
