SportBusiness.com

Branson happy to stay on the F1 grid

Sir Richard Branson has pledged to continue to support Marussia Virgin Racing despite the Formula One team’s lack of success.

Branson’s company is a leading sponsor of the team, which has failed to pick up a point in 26 F1 grands prix. However, the billionaire entrepreneur has insisted he is still keen to back the team, which entered F1 at the start of 2010.

“I'm committed,” Branson said ahead of the Canadian Grand Prix. “I thoroughly enjoy Virgin's involvement with the team and the sport, and hope it will be for a while. Of course this isn't my team, we're effectively a sponsor, but for as long as we're helpful to Marussia and the team then we will stay involved.”

Branson added: “Having Virgin on the car is great for all the Virgin companies. I watched the Monaco Grand Prix a couple of weeks ago and we received great coverage, so we're still very happy.”

He continued: “Hopefully Marussia can use the Virgin brand to start raising its profile globally, and I'm very happy to be used when I can be helpful...Marussia are fantastic owners, they have the kind of deep pockets the team needs, and they're very committed to it. I think going forward, there's only one direction they can go.”